Burgess Manuscript
CONCEPTUAL OVERVIEW
of
COMMUNITY ANALYTICS
Manuscript Draft from 2009
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Chapter 4
Community Focus
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Community is where most living is done!
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Community enables more effective focus on people and social values:
- Structural Complexity
- Simplifying Performance Metrics
- Clarity at the Community Level
- Community Perspectives
- Data Elements about the Community
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Structural Complexity
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Society is complex
Society is very complex. The institutional framework is very complex. The following graphic shows
some of this complexity ... in a very simplified manner. There is complexity at the national level and the
international level (not shown) and all sorts of complex detail at the community level.
... but less so at the community level
The community is where people live ... and a lot easier to understand.
Even though a community is simpler ... it is still quite complex, but this complexity can be understood.
Though there may be many relationships, they are relatively simple, and therefore, understandable.
At the community level people have names, and are not merely part of a statistical pool.
Activities are tangible, and accounting for costs and results is an exercise that everyone with interest can understand.
The community is where progress dynamics have meaning and where measurement has more clarity.
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Simplifying Progress Metrics
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Meaningful simplification is possible at the community level
Progress is all about making change ... so what changes have been achieved from the beginning of the
period (BOP) to the end of the period (EOP) . The measure of this can be quite simple ... or quite complex
... but the key is for the metrics to be clear
It is impossible to do management by walking around at the national level ... and even the sophisticated
survey techniques and statistics that have been popularized in academia and research institutes provide
rather little management information. It is, perhaps, possible to understand something about the “state” of
the national economy, but rather little about how and why the economy is in this state.
Progress is measured by how these many different things are getting better. Less crime, less disease, less
pollution is better. More sport, more telecenters, more clinics is better. The elements are not limited to the
set shown ... any item that is important can be measured in this way.
The community centric perspective produces a very different and much more understandable view of how
activities are done, how resources are allocated and what decisions are best. Community is where there
can be accountability. The community is, after all, the most important locus of life, so quality of life
impact can be monitored and measured. The CA construct for measuring progress ... the changes in the
socio-economic state of the community from the beginning of the period to the end ... applies to every
aspect of the community along the following lines.
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Community Perspectives
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The primary community perspectives are the following:
- People ... families
- Housing
- Utilities
- Shopping
- Schools
- Daycare
- Healthcare
- Police / security
- Parks / recreation
- Possibilities ... potential
The socio-economic interactions in a community are complex ... and probably the critical determinant in
the process of progress. The graphic below sets out some of the pieces of the puzzle ... people and the
family, the extended family and friends ... all together are the base building block of community.
In community there are all sorts of activities that go on ... economic, cultural, spiritual. All have varying
importance. All interact with each other in a multitude of ways. They all have some role in success ... or
they serve to constrain and limit progress.
There is also governance. Human society creates governance ... it may be light, or not. Governance that is
internal, local and relevant has some advantages over external governance that may not be respectful of
local conditions. A mix of both may well be best ... and result in a favorable enabling environment.
There is also organization. Without organization, people are severely limited ... but with organization
people can do collectively many things that they cannot do on their own.
More than anything else, a system is needed that allows the people of a community to self organize and
optimize how the resources of the community are best used. The foundation of such as system is a set of
appropriate performance metrics.
This is the goal of Community Analytics (CA), which is a system of metrics for socio-economic
measurement that builds on the two key ideas: (1) the basic concepts of money accountancy used by
organizations; and (2) the idea that this can be modified so that it has community focus rather than
organization focus, embracing accounting for value as well as simply accounting for money.
The key concepts of money accountancy used by organizations are
- the idea of double entry; and
- the organization of data into accounts that either relate to operations, or relate to the balance sheet.
These ideas make it possible to draw conclusions about performance without having a full set of data but
without compromising the reliability of the conclusion.
The system of accountancy that is used by organizations record money transactions and prepare reports to
the stakeholders of the organization. There is a tremendous pool of experience associated with this
work ... but it has the weakness that the impact on society is not part of the system.
Family
The family is one of the key units of society ... and within the family the well-being and happiness of
every individual is important. For the management of public policy, however, the community ... or
neighborhood or block ... is easier to use as an indicator of progress and the effectiveness of interventions.
There are some datasets that are best compiled using the family as the unit because this is the best place to
identify impact ... as for example, the case of malaria, where interventions are undertaken in the
community as a whole, and the impact is best observed within the individual families.
Understanding priorities and needs
A good starting point is to recognize that every community is different, and what is a top priority in one
place may not be the same in another place. Priority needs are both a reflection of physical and human
characteristics at a point in time, but also a reflection of history and what has been done in the past.
- Elements of community
- Getting organized ... making progress
- Managing frustration
- Culture
- Behavior change
- Time lines
- etc
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Data Elements about the Community
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Data about community
Data about a community starts to tell something or real importance ... and it becomes possible to see what
are the factors that have resulted in the state of the community. If something in the data is surprising ...
data at the community level helps to pin-point what caused this and why and how this came about.
It is much easier at the community level to walk around and get to know what is going on ... especially
the important things that affect the place ... and to see things that may be important but being ignored in
the collection of data.
Getting little pieces of information about the community makes it possible to start to do an accounting
using the CA framework ... and with this it starts to be possible to have transparency and accountability.
Data about neighborhood or block
Some communities are too complex to be easy to understand ... in which case the neighborhood may be a
better level for detailed data. Common sense applies.
In some cases it may be appropriate to get data at the block level. In high density urban settings, the block
may still be quite a large population, and the economic activities quite complex.
State and Activities
CA aims to put into the record everything that is important about the community. These data are of two types:
- data that informs about the state of the community ... its resources and its constraints; and,
- data that informs about the activities and the productivity of the community.
These data are also of two characteristics:
- data that are easy to obtain and at little cost; and,
- data that are much more difficult to obtain and requiring considerable effort and cost.
Some of these data are fairly stable over time, some change rapidly over time ... some data apply to all the area, some data relate to a very specific place within the broader area.
Information about activities is usually more difficult, and especially to get all the data that are needed.
The data usually have more value when they are part of a time series ... what was the equivalent data for a past period ... and what is the situation now, and what will it be in the future.
CA uses averages to measure progress ... to measure change ... but not to understand the data.
The key is to know what goes into making the average and to understand what can be done to eliminate what is bad and to enhance what is good. When this is done, the average changes ... but trying to change the average without understanding its components is a waste of resource and energy!
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Overview Data about the Community
The basic identification data
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Identification of the community
1
2
3
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There is a need to know some basic information about the community:
Name of the community?
Where is it?
What is it like?
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Where is it?
1
2
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There are several ways to specify the location of a community
GPS coordinates
Distance from three or more key places such as area town
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Some general data
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What is it like?
1
2
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Physical geography
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Weather patterns: rainfall, temperature, humidity
Item Past Now Future
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Area (total) X
Urban built up area X
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Agriculture X
Irrigated agriculture X
Undeveloped dryland X
Undeveloped marshland X
Forest X
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Number of houses X
These data can sometimes be obtained from existing maps or satellite imagery. These data normally
change slowly.
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Population
Population demographics
1
2
3
4
5
6
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What age profile;
What sex mix;
What socio-economic profile;
What educational profile;
What skills profile;
What health profile.
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Changes over time
Item Past Now Future
Population (total) X
Population (male) X
Population (female) X
Population (5 and under) X
Population (6 to 15) X
Population (16 to 45) X
Population (46 up) X
Population (female pregnant) X
Data about population changes slowly. However, from time to time there are rapid migrations that can
materially change the population data.
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Analysis Data about the Community
People view:
About people 1
2
3
4
Who are key people in the community leadership
Who are people in activity leadership
Who are external friends of the community
Who are international friends of the community
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Organization view:
What organizations
are in the area;
1
2
3
4
5
6
7
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Government offices
Local private businesses
Businesses from other places
Local NGOs
International NGOs
Religious organizations
Political organizations
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Sector view:
What are the economic activities;
1
2
3
4
5
6
7
8
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Agriculture and fisheries
Post harvest processing
Manufacturing
Construction
Transport
Warehousing, wholesale
Small business ... retail
Etc.
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Health 1
2
3
4
Patients
Staff
Supplies
Infrastructure
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Education 1
2
3
4
Students
Teachers
Supplies
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Infrastructure
Construction 1
2
3
4
5
6
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Workers
Organizations
Skills and knowhow
Building materials
Equipment
Demand
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Financial services 1
2
3
4
5
6
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Microfinance
Government financing
Donor financing
Commercial banking
Capital markets
Insurance
Jobs ... employment:
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About jobs 1
2
3
4
5
6
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What jobs in agriculture, fisheries and forestry;
1. Crops
2. Livestock
3. Fisheries
4. Lumber, fuel wood
What jobs in industry;
What jobs in services;
What jobs in trade and commerce;
What jobs in tourism;
What jobs in culture, entertainment, sports, etc.
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About jobs and economic opportunity
1
2
3
Jobs and economic activities
Security, crime, etc.
Everything else that is material
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Infrastructure:
About infrastructure: 1
2
3
4
5
6
7
8
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Housing;
Transport ... roads, etc.
Health ... clinics, hospitals, etc.
Education ... schools, etc
Water
Sanitation
Electricity
Telecom
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Resources:
About resources 1
2
3
4
5
6
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Minerals
Energy
Timber ... forest products
Agricultural land
Fisheries
Tourist destinations
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Governance:
About governance 1 Government admin
2
3
4
Security ... crime
Services
Taxes
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About crime, violence and security
1
2
3
4
Crime and violence
Security
Police
Courts
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Possibilities ... potential:
About possibilities and potential
1
2
3
What is possible;
What is not;
What are key constraints?
How can resources be best used
1
2
3
4
Natural resources
Human resources
Organizations
Know-how
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Constraints ... what is missing:
About constraints 1
2
3
4
5
Financial;
Organizational;
Knowledge;
Politics, Governance;
Everything else that is material
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