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Date: 2024-11-22 Page is: DBtxt001.php L0700-TVM-FRAMEWORK-for-ACCOUNTABILITY
TrueValueMetrics
TVM Framework for Accountability
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How 'brand' is incorporated in the TVM accountability framework?
Updated 191008

The basic Standard Value Profile (SVP) is established for a specific product or product type.

A 'Brand Modifer' is used to augment or diminish the SVP for a product depending on the reputation of the brand.

The Brand Modifier may be implemented either at the top level of the SVP or at the detail level.
For example: Unilever brands may be assessed to be deserving of augmentation at the general level, but specific aspects of the augmentation will not apply to some products where the supply chain is compromised as in most of their products that are manufacturing using palm oil.
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