Burgess COMMENTARY

Peter Burgess

About Bruce Nussbaum

Bruce Nussbaum blogs, tweets and writes on innovation, design thinking and creativity. The former assistant managing editor for Business Week is a Professor of Innovation and Design at Parsons The New School of Design. He is founder of the Innovation & Design online channel; founder of IN: Inside Innovation, a quarterly innovation supplement; blogger on NussbaumOnDesign and tweets on innovation on Twitter.

Previously, Mr. Nussbaum was editorial page editor, a position he assumed in February 1993. He is also an essayist and commentator on economic and social issues. Nussbaum launched BusinessWeek’s coverage of the annual Industrial Designers Excellence Awards, the BusinessWeek/Architectural Record Awards for architecture, and The World’s Most Innovating Companies survey. He leads workshops on design and innovation at the World Economic Forum in Davos, Switzerland.

Nussbaum joined BusinessWeek in 1977 to begin an international finance section. In 1980, he became head of the foreign news section, focusing on international business and technological change. In 1985, he left BusinessWeek to become executive editor of Manhattan, Inc, and returned to BusinessWeek in 1986 as senior writer. Prior to joining BusinessWeek, Nussbaum was a reporter for the Far Eastern Economic Review in Asia and The American Banker in New York.

Nussbaum’s cover stories include The Power of Design--How IDEO Is Changing The Way Companies Innovate and Get Creative--How To Build Innovative Companies. He edited covers on Meet Jonathon Ive--The Man Behind Apple’s Design Magic; and Innovation Champions--The New Breed of Managers And Their Radical Cultures of Creativity. Mr. Nussbaum is the author of two books: The World after Oil: the Shifting Axis of Power and Wealth and Good Intentions, an inside look at medical research on AIDS. His essays have appeared in The Best Business Stories of the Year—2002 and The Best American Political Writing--2004.

Mr. Nussbaum has received awards from the Sigma Delta Chi Journalism Society, the Overseas Press Club, and the West Point Society. He has received the Personal Recognition Award from the Industrial Designers Society of America and the Bronze Apple award from the New York Chapter of the IDSA. In 2005, he was given the John F. Nolan Award by the Design Management Institute. In 2005, I.D. magazine named Mr. Nussbaum as one of the forty most influential people in design. In 2008, he was a Finalist in the annual Design Mind Award given by the National Design Museum of Cooper Hewitt.

Mr. Nussbaum holds a BA in political science from Brooklyn College and a Masters in political science from the University of Michigan. He is a member of the Council on Foreign Relations and taught science to third-graders as a Peace Corps Volunteer in the Philippines. Mr. Nussbaum is a member of the Group Action Council on Design for the World Economic Forum.