WHY COMPARISON?
What it is ... what should it be?
One of the continuing questions should be know not only what it is but also what it should be. This is a
simple question and an important question.
It is also a question that much of society does not want to address. The answers are uncomfortable. Why
is it that science and technology can put man on the moon, but food for people on this planet is too
difficult.
Community Accountancy is a system that can help to explain why the system is not working and what
needs to be done to put things right. Community Accountancy is not the answer ... merely a powerful tool
to find the answers, and to monitor progress.
STANDARDS
Common usage
The idea of a standard is common ... it may be described as the norm ... it is what is expected. It is an idea
that is ubiquitous. But it is also a concept that is absent in the metrics of socio-economic performance and
impact on community.
Standard cost accounting
Standard costs ...
Standard cost accounting is a tool that has helped cost accountants measure cost performance without
getting deeply buried in detail.
Standard costs are the theoretical cost that an item or service should have ... and when the actual costs are
different, then it is time to find out why.
The Tr-Ac-Net system structures knowledge about costs so that this knowledge can be used to compare
what things are costing with what they should be costing. The system helps to clarify what is cost that is
justified, and what is cost that merely reflects some aberration in the procurement and implementation
system.
Standard costs are a way of making better use of cost data. With standard costing it is possible to compare
the actual cost performance with what it should have been.
In Community Accountancy the idea of standard cost is also applied to value and used in the
determination of community progress or added value. This is very useful where “value” varies between
different groups and all views need to be take into account.
Standard value accounting
Standard values ...
The same approach is used for value as for cost.
Every activity produces something ... what is the standard value of this output? This can be determined in
an arbitrary manner, and then it can be used in an analytical framework, and compared to alternative
values that are justified from different other perspectives.
The common standard allows comparison across geography and projects ... while not excluding
alternative perspectives.
In Community Accountancy the idea of standard costs is also applied to value. The concept of standard
value greatly simplifies the determination of community progress and added value.
Value is very subjective. A standard value provides for many different perspectives of value to be
incorporated into analysis while also having some way to compare value adding in a uniform way across
many communities.
Standard, actual and variance
Having cost standards may be interesting, but usually not very useful until they are compared in some
way with the actual costs ... the variances analyzed.
When there is variance analysis, it is possible to find information that is simply wrong ... or performance
that is quite different from what had been assumed. All interesting and important ... and a guide to hat
needs to be done to have improvement.
Standard, actual and variance is a basic of performance assessment ... and tells how actual results where
relative to what the results were expected to be. It is powerful.
There are many ways of making the comparison, some of which are very detailed, some use comparison
at a more aggregate level. The result of this type of analysis is usually significant additional information
about cost performance and the potential for improvement.
Standards AND activity information
When we use standards ... then it is possible to put activity information into perspective.
Activities – Standard Cost Activities – Actual Cost
The use of standards shows that the amount of activities that should have been produced for the money
used ... and this may be compared to the amount of activity actually produced for the money. This does
nothing to help assess the impact of the activity, but it does help to ascertain the relative efficiency of
doing the activity.
Some simple analysis can be used to determine whether the differences are caused by changes in the unit
prices of the inputs ... higher prices for fuel ... higher wages for staff, etc. or whether the cause is a
question of productivity with simply less production than was expected from the standard.
The following graphic how community progress can be represented using changes in community value
and the characteristics of activities to show the maintenance of the status quo, improvement or modest
progress, and deterioration with poverty increasing.
STANDARDS
Standards
The techniques of standard costing can be used in TVM Value Accountancy as they are in
corporate accountancy. A standard is what might be expected ... compared to an actual which is
what actually happened. There are many ways in which the comparison between actual and
standard can be made ... the aim of analytical accountancy is for this comparison to improve
understanding the most and cost the least.
Useless ... or valuable
Standards my be thought of as being fixed and arbitrary and useless ... or they may be used as a
very powerful tool for understanding a lot of complex material in an efficient way. In this latter
mode standards come alive. They start off being the best that can be ... best in the sense of
reflecting the best data that are accessible ... and then they improve as better data becomes
available and is made accessible.
Standard cost
Standard cost accounting helps cost accountants measure cost performance without getting
deeply buried in detail. Standard costs are the theoretical cost of an item or service
Standard, actual, variance
The comparison of standard with actual alerts a cost accountant to something that is different and
helps put the focus of effort onto something that is out of the ordinary. If actual costs are
different from standard costs, then it is time to find out why.
Standard values
The same approach is used for value as for cost. Every activity produces something ... what is the
standard value of this output? This can be determined in an arbitrary manner, and then it can be
used in an analytical framework, and compared to alternative values that are justified from
different other perspectives.
UNDERSTANDING COST AND VALUE BEHAVIOR
COST, PRICE AND VALUE AND VALUE CHAIN
Price has an important role in the matter of economic incentive ... and the question of sustainability. The
value chain works and is efficient when the transfer pricing through the value chain provides a reasonable
rate of return on capital employed within each piece of the value chain. If any of the links in the chain
become unprofitable, the value chain becomes dysfunctional.
HOW PRICE IMPACTS COMMUNITY
Price is a key variable in the performance of society. It is not as important as cost, but the way price is
used in society determines the way value is shared between the various economic actors. The following
graphic shows how an economic transactions that has costs and value is shared between the enterprise and
the client depending on the price being applied to the transaction.
For society as a whole the value adding is the difference between the value and the cost. For the client the
value adding is what is left of value adding after the enterprise has taken out its profit. In the profit
maximizing enterprise the goal is to have profit as much as possible, and the amount left in the hands of
the client is of little consequence.
Base Case
In a lower cost case the enterprise profit increases at the same price point ... and the amount of value
derived by the client stays the same.
Lower Cost Case
If the client and the enterprise are in the same community it does not matter so much whether the client or
the enterprise has what share of the value added ... but where the enterprise is from outside the
community it matters a lot. In the case where the enterprise is external ... the case of Foreign Direct
Investment (FDI) for example ... the value adding for the community is small because the profit leaves the
community. If the costs are incurred in the community there is some multiplier effect ... but typically local
disbursements are small and most of the costs, as for example in mining are equipment, fuel, expatriate
payroll .... with rather little value for the community.
The External Enterprise Case
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