VALUE CHAIN - COFFEE
Value Chain – Coffee
- Production
- Land
- Prepare land
- Plant coffee
- Tend growing trees
- Harvest coffee
- Post harvest activities
- Transport coffee
- Wash coffee beens
- Dry coffee
- Transport coffee
- Store coffee
- Process coffee
- Grade coffee
- Store coffee
- Taste coffee
- Store coffee
- Auction coffee – physical auction
- Auction coffee – futures
- Transport coffee
- Export coffee
- Insure coffee
- Ship coffee
- Coffee market futures
- Store coffee
- Roast coffee
- Grind coffee
- Package coffee
- Wholesale coffee
- Transport and distribution
- Retail coffee – coffee shop
- Retail coffee – store
- Consume coffee
Value Chain ... Fair Trade Coffee
The Fair Trade movement has become popular ... but is it a value adding initiative or something that merely adds to the complexity, adds to the cost and really does not do very much good.
The Fair Trade Value Chain
I watched a TV documentary about Fair Trade (probably in 2005) which followed some foreign buyers as they toured through Central America on a Fair Trade buying trip. The narrator pointed out that this was very important to the villages being visited, because if their quality was acceptable to the buyers they would get the higher Fair Trade prices.
So far so good ... but the narrator did not answer the question about what price the village would get if the quality was not good enough! The data included in the documentary seemed to suggest that Fair Trade was mainly marketing PR and hardly relevant for farmers.
Production
- Land
- Prepare land
- Plant coffee
- Tend growing trees
- Harvest coffee
- Post harvest activities
- Transport coffee
- Wash coffee beens
- Dry coffee
- Transport coffee
- Store coffee
- Process coffee
- Grade coffee
- Store coffee
- Taste coffee
- Store coffee
- Auction coffee – physical auction
- Auction coffee – futures
- Transport coffee
Fair Trade ... how much of the post harvest value chain is Fair Trade?
- Export coffee
- Insure coffee
- Ship coffee
- Coffee market futures
- Store coffee
- Roast coffee
- Grind coffee
- Package coffee
Fair Trade ... Fair Trade certification fees ... who gets this money and what is it used for?
- Wholesale coffee
- Transport and distribution
- Retail coffee – coffee shop Fair Trade ... higher prices
- Retail coffee – store
- Consume coffee
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