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ADVERTISING
AT THE CENTER OF MOST BUSINESS PROFIT MODELS
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PRIMARY IMPACT OF ADVERTISING
The most obvious goal of advertising is to increase sales, and therefore profit.. The problem with this is that for most companies more sales means greater planetary unsustainability, even though it most likely will mean more profit.
There was a time when more consumption meant a better quality of living because there were shortages and more really was better, but for several generations in the richer countries of the world, more consumption was not needed to have a better quality of life, but more sales continued to mean more profit.
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PRIMARY IMPACT OF ADVERTISING
The most obvious goal of advertising is to increase sales, and therefore profit.. The problem with this is that for most companies more sales means greater planetary unsustainability, even though it most likely will mean more profit.
There was a time when more consumption meant a better quality of living because there were shortages and more really was better, but for several generations in the richer countries of the world, more consumption was not needed to have a better quality of life, but more sales continued to mean more profit.
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PRIMARY IMPACT OF ADVERTISING
The most obvious goal of advertising is to increase sales, and therefore profit.. The problem with this is that for most companies more sales means greater planetary unsustainability, even though it most likely will mean more profit.
There was a time when more consumption meant a better quality of living because there were shortages and more really was better, but for several generations in the richer countries of the world, more consumption was not needed to have a better quality of life, but more sales continued to mean more profit.
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ANOTHER IMPACT OF ADVERTISING
Advertising is an essential part of the revenue stream in media. Where advertisers place their advertising has an important impact on the organizations that run the ads. There have been big changes in the advertising landscape over the several decades since electronic media first appeared on the scene. There was a time when newspapers and print journals dominated the advertising scene but this change significantly with commercial TV, and then again with the deployment of the Internet and the emergence of various forms of social media.
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FREE SPEECH AND MISINFORMATION
TPB opinion. The purpose of advertising is mainly to get people to buy something, and to get this to happen is best served by telling stories that imply that making the purchase will be good for the target customer. Whether ot not this is a valid story is not as important as whether or not it gets the target to buy the product. The flow of misinformation that is associated with advertisements is substantial, and probably not healthy for society.
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A BIG SEGMENT OF THE ECONOMY
In 1914, collectively, the top 200 advertisers in the United States spent a record $137.8 billion on advertising, up 2% year on year, according to Ad Age's annual '200 Leading National Advertisers' report of July, 2015.
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