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PERSPECTIVES
THE CHALLENGE OF OPTIMIZING FOR MULTIPLE PERSPECTIVES
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BIG BUSINESS ... economically efficient
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Profit ... Profit performance and value for stockholders has been the main big business objective for a long time. Optimizing for this one perspective has been very effective.
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LOCAL BUSINESS ... socially valuable
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More than profit ... Local business may be economically inefficient, but it has a valuable social function and helps a community socialize.
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PEOPLE ... the biggest reason for economic activity
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Men, women & children ... People must have some essentials to live, but quality of life is much more than this. Happiness is more than just wealth!
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PLACE ... a good place to live
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Where people live
... Local retail business may be economically inefficient, but it has a valuable social function and helps a community socialize. Life is better in a community setting.
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PLACE ... where economic activity locates
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Where people work ... economic value add in the place serves to support the social activities of the place and quality of life. Location of industry has always been about the characteristics of the place.
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PRODUCTS
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Quality of Life is determined to a considerable extent by consumption
There is a point where more consumption adds rather little to quality of life, and in fact can prove detrimental to health and happiness.
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