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METRICS for MANAGEMENT
ROBERT KENNEDY on GDP
The GDP as a metric of performance is fatally flawed,
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This is damning ... all of these are added in ...
• The cost of advertising ... to promote smoking
• The cost of violence in the cities (remember this is 1968);
• The revenues from films that make violence cool;
• The guns that bring violence into our society;
• And on and on and on ...............
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What is excluded is just as bad ...
• What we do within our familities;
• Like being nice to a neighbor;
• And thousands of other behaviors ...............
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