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Burgess Manuscript
IRAQ ... A New Direction 2006
A Strategy for Peace
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Chapter 8: Implementation ... Management Functions

Structure for Managing
Management structure

Management cannot happen in a vacuum and it needs people. Management is a key component of success ... it helps turn resources and energy, that is people energy, into valuable results.
My View of Management
I think of management like being the driver of a fast car ... perhaps a Ferrari. All the performance is built into the car, but it still needs the driver to get that power and performance going in the right direction and doing it safely.
The activities that deliver socio-economic progress do not happen in a vacuum either ... they deliver in a community. The role of management is to help, through oversight to ensure that everything stays on track and through accounting to ensure that resources are used in appropriate ways.

Caveat

Management is not merely getting studies made and having meetings and workshops. Management is an integral component of the implementation process that helps get implementation to be cost effective and valuable.

Local experts and consultants

Local experts and consultants are the best people to be involved in the management functions. The cost of international experts and consultants is not at all justified unless there are very difficult situations that need experience over and beyond what is available locally.

Information should be easy and drive decisions

Getting information ought to be easy, but it is not. The management information needed is just not easily accessible, even if it exists at all. There needs to be an information structure so that information is easily accessible. There are many problems that need to be addressed, including:
    (1) the academic practice of being secretive about the data;
    (2) the basic lack of relevant data collection, especially simple, basic accounting information;
    (3) the practice of doing very small samples and using statistical method for analysis;
    (4) the lack of any systemic framework for logical storage of data in the public domain and easy access to this information.


Nothing here is new

There is nothing being suggested here that is new. The need for better management of the relief and development process has been on the agenda for a long time. What might be new is that in this strategy there is an integrated process from the bottom of the pyramid to the top ... comprising activities that are value producing in the community with a management structure and information that helps ensure resources are used to the best effect, and be supplemented with additional resources as needed.


Mobilizing Data ... Getting Started
Getting data should be easy

Getting data should be easy, but it usually is not. Most of the data that are compiled are not easily accessible, and to the extent that they are accessible are not in a form that is easy to use and suited to rapid management analysis.

Data for management information

The best data for management information are easy, quick and cheap ... and of course relevant to the activities. If the data are not easy to obtain, they are unlikely to be quick and cheap. Data that are not quick are often of little value when they become available. And if data are too costly, then the advantage of the data is diminished. But when there are data that are easy, quick, cheap and relevant ... management can function, and performance can be optimized.

Getting the Easy Data

My work in the international relief and development sector has always been driven by data, and I have always been working with very limited time. The way I was able to operate more effectively than many was by making the most possible use of what I referred to as “easy data”. Rather than me developing an optimum dataset to be requested from respondents, I collected such data that were already available in the area of interest.

Frequently there was no data available in the format of the optimum dataset, but there were huge amounts of data in some other format ... sometimes already containing a lot of additional data that would be of additional interest, though not directly needed for the initial data analysis.

Working with a focus on the “easy data” cut data collection time down significantly and improved respondent willingness to be involved at the same time. Win ... win. Organizing the data

Organizing the data and cleaning the data are always required, and not easy to do unless people have some understanding of the analysis that is to be done. The use of simple software like a spreadsheet or a simple database table can be of enormous value ... but it requires an understanding of the data and an understanding of how the software can handle the data in a logical manner.

With data understanding a lot of data can be organized and cleaned rapidly, and then it can be used for analysis.

Validating the data

Using invalid data is going to make any analysis useless. Data that are not validated in an appropriate way should be avoided ... but the validation used throughout the relief and development arena is almost universally very weak.

If data that are used one time are validated well, it is very costly ... but data that are used many times can be validated and the cost spread over many uses. In addition multiple use of data results in bad data starting to surface as sources of inexplicable results. These data can then be corrected ... or the system that produced the bad data can be corrected.

Use of data tends to result in improved data ... and multiple use of data gives ongoing improvement of data until the data are very reliable.

Unwillingness to share data

Unwillingness to share data is very common ... in fact just about universal. The good news is that there is enough information already in the public domain that a lot of analysis can be done that suggests a result ... without being able to show the results are conclusively reliable. The analysis can be shown to be without foundation IF A FULL dataset is used for the analysis ... but without the full dataset the results are the best available. Now the onus is on the organization that possesses the data to make a determination about whether to be cooperative or not.

Analysis does not have to be all logic ... some of it can reasonably be common sense. Common sense is still a good way of “connecting the dots”.


Planning ... As a Management Function
Not Gosplan ... something different

Planning in the context of a community focus on development and socioeconomic progress is not as much about planning, but setting the stage so that the appropriate planning is done.

This is an interesting challenge since leadership in a lot of communities does not have academic training in planning ... though they may well have a lot of knowledge and local respect.

Above all else, the aim is to have positive socio-economic progress with the least of collateral tension.

Planning with a community focus

Planning at the community level can be very effective. The phrase “the devil is in the detail” is the truth, and planning that is done without a good understanding of the implementing location has a lot of the critical detail missing.

A community focus results in a very different dynamic for development than what has prevailed in the past. When planning is community centric, the priorities are much more likely to be of socioeconomic value to the community. Plans that originate in the community have the possibility of “ownership” by the community, and there is a strong correlation between what is priority and what is done. Plans with community focus can be simple and understandable, and at the same time can be totally suitable for the community. Small is efficient and allows for the optimization of plans within a community without the compromise inherent in super-scale projects intended to satisfy everyone, and ending up satisfying no-one.

Components of planning

The components of planning are the same wherever they are used:
    (1) Get facts;
    (2) Analyze and optimize;
    (3) Organize;
    (4) Implement;
    (5) Measure;
    (6) Feedback; and,
    (7) Analyze and adjust.

But in the context of distributed responsibility for the performance of the economy and socio-economic progress, then the role of management is more to ensure that appropriate planning is being done than actually doing it.


Coordination, optimization, assistance

Coordination may be a good way to think of the management role with respect to distributed planning. In other cases it might be optimization that needs to be improved ... in my experience people in remote communities know what they want to do, but wider experience would suggest that there are actually much better ways to do things. Maybe some assistance would be helpful in order to achieve some reasonable progress in the community. Maybe the assistance, more than anything else is helping to get the funding and the resources needed in a timely way.


Accounts ... Accounting
Good accounts ... strong accounting

Basic good accounts based on old fashioned bookkeeping can make a huge difference to the way in which fund flows are accounted for, and the ability of society to have an improved level of accountability.

Accounts ... old fashioned bookkeeping ... is not a highly intellectual activity. Rather it is basic and boring, and puts absolutely every financial transaction on the record, and in a way that is logical and easy to understand. The basic system of double entry bookkeeping helps to make accounts 100% accurate. When the books are balanced and all the transactions are recorded, the accuracy of the accounting is likely to be good. When this is coupled with other fairly simple controls and reconciliations, then the accuracy can be even better than just good ... very good.

Accounting for implementation activities

Accounting is part of implementation. It should be an integral part of the implementation process, and not an add-on or after-thought. Accounting is the most basic management tool and one of the most powerful. All the implementation activities are expected to keep a record of expenditures and progress and implement quality bookkeeping procedures. They are expected to provide clear, complete and timely financial reports in an appropriate format.

Control of money

One of the primary jobs that accounting should be doing is to keep control of the money. All the money that is received should be put on the record and included in the accounts. All the money that is disbursed should be put on the record and included in the accounts. The difference between what is received and what is paid out is the increment or decrement in the cash balance ... and the cash balance can be counted and verified at any point in time. No money transaction should be missing from the accounts ... NONE.

Control of inventory

A similar mindset is needed for inventory. Inventory can be stolen and sold for money, and the money can be used for whatever. Good control of inventory is required to stop this behavior. Inventory accounting requires a lot of discipline, but is a critical part of any system of resource control, and is missing in many large governmental systems.

Inventory accounting has the same basic “in-out-balance” logic that is everywhere in accounting. And the balance can be checked by a physical count at any time.

All receipts of items should be recorded (ins) ... all use or shipment of items should be recorded (outs) ... and the balance calculated. This is a lot of detail work because it has to be done for each inventory item, and there may be many thousands of them. This used to be done successfully in big companies in the days when all accounting was done manually in pen and ink on paper in the “books of account” ... and there is no reason that it cannot be done today either manually or using computer electronic data processing (EDP).

There is also no reason why computerized accounts should not be very accurate ... with errors and sloppiness not tolerated.

Control of all the other assets ... and liabilities

Accounting provides ways to put on the record all the assets of an organization, and to account for them in the reports, and to provide ways to keep track of assets over time. This is very easy to do using the tools of accountancy, but sadly is not done very well most of the time by public entities and government accountants, in part because the government accountants are trained in government accounting that is a cash based system, rather than an accrual system.

Under cash based systems there is no integral control of assets ... either inventory or fixed assets ... and it is easy to ignore them and lose control. Oftentimes this is politically convenient ... though an outrageous tactic. Under cash based systems there is also no integrated control of liabilities. Under a cash based government accounting system the receipt of moneys is a good event, and it is not required that there is a corresponding addition to liabilities when the receipt is associated with borrowing and the creation of a debt. In part this made the build up of global government debt easy ... and ignored until it reached crisis levels.

There is considerable confusion in Iraq today about the state of the government accounts and the assets and liabilities of government. With a cash based system of accounting it is likely that the amount of debt will be determined more based on politics than on accounting ... which is highly undesirable, but very common.

Internal control ... internal check

Good accounting always has an adequate amount of internal control and internal check. I think of the former as a systemic way of making sure that the data are being handled correctly, and the latter as a specific check to see that a statistically significant number of random checks shows that the transactions are being handled correctly. There is room for slight difference in the way these definitions are phrased ... but there is no room for having accounting information that is anything but absolutely correct.


Budget ... Budgeting
Good management tool

The budget is a powerful management tool when it is used by good people with operational understanding.

In its essence, a budget is a financial representation of an operational reality. It is used to show how much something is going to cost, and the way the money is going to be spent. In a corporate budget, a link is made between costs and revenues so that profit performance, cash flow and a balance sheet can be projected. In a government budget the amount of money to be spent is usually linked rather weakly with the activities that are expected and the value of results anticipated.

In my version of good budgeting there is a projection of costs, a projection of activities and how each of these will cost, and information about the results to be achieved and what value these have. These are the data needed for good decision making, and for holding people responsible for decisions and implementation performance.

Authority to spend

Much too often a budget is considered nothing more than a license to spend. This has its origins in the government concept that the budget law and budget resolutions are the authority for government departments to disburse government funds ... something that is very important, but it does not, in my view, give the departments license to waste money.

Budget more of a benchmark

In most cases where there is no statutory requirement for the budget process, I see the budget as a management tool, where it is a financial representation of what is expected and a framework for the limit for expenditure. The budget then serves as a benchmark against which performance can be measured. I look to see performance that is better than in the budget, in other words, I look for more output from the expenditure of the funds than was anticipated in the budget planning exercise.


Measurement of Performance
Basics

Performance can be measured in many ways. In anything involving economic activities money is usually part of the performance metric.

Cost, price and value is one key set of data. With this information is easy to identify whether or not something is value adding and worth doing or not.

Performance should be measured “relative to what?”. There must be comparison. Some of the possibilities are:
    (1) compared to a prior period or previous performance;
    (2) compared to a different place or a different organization;
    (3) compared to the best ever;
    (4) compared to the plan or to the budget; and so on.

Comparison gives meaning to the measurement.


Some measurements are useful without any reference to a money unit. Fuel consumption can be measured in miles per gallon, and this gives a better measure of engine performance than when the measure is converted to cents per miles which will vary whenever the price of fuel changes.

The idea of profit in a corporate business organization is common. Its equivalent in the not for profit organization should be value adding associated with any activity and the organization as a whole, but this is rarely computed. Most not for profit accounting systems are not set up with this sort of analysis in mind.

Early rapid measurement of progress

Early and rapid measurement of progress results in early rectification of problems. Problems fall into different classes, those resulting from bad plans, those that reflect a need for some technical support intervention, and those that reflect bad implementation performance and bad implementation management. Early measurement of progress permits intervention in a timely manner to eliminate problems that have been identified.

Benchmarks

Benchmarks can be used as part of the management process to measure progress towards visions that have been identified. The goals of a plan can be expressed in terms of socio-economic benchmarks that can be measured in some way. The corporate world uses a variety of benchmarks to control performance and get improved results. Again, the benchmark process does not substitute for hard decisions and the reality of costs and values.


Monitoring and Evaluation
Beyond traditional monitoring and evaluation

The traditional process of monitoring and evaluation is very labor intensive and expensive. Rather than having a good management system with information that covers 100% of all activities, traditional monitoring and evaluation is a process that usually only covers a very small proportion of all the activities, in many situations under 5% of the fund flows, and is done usually at the end of activities.

Rather, there should be management information that covers 100% of all activities, and based on desk review of this material, a sample of these activities will be the subject of further analysis and assessment. This might be considered to be monitoring and evaluation, but it is fundamentally different since it is triggered by a mechanism that is designed by management to get the most cost effective incremental value into the oversight function.


Oversight
A critical way of maintaining performance

Oversight is an essential part of the management structure. When oversight is missing, anything goes. With oversight, the organization is motivated to maintain an acceptable level of performance.

Oversight need not be expensive in order to be effective. People in the organization need to be paying attention and seeing enough so that if something is going wrong, then there can be action to fix the problem.

Enough Rope

When I have been designing organizational structures the idea of oversight has always been a part of the structure. The goal has been to do oversight in a way that enables people who know what they are doing to do what they have to do in the best possible way, and at the same time to have enough control so that in the event that something bad happens, the unit does not hang itself and drag down the rest of the organization as well.

Enough rope to give reasonable freedom, but not enough to hang yourself. Oversight does not need to be formal, but it does need to exist. It is part of the feedback that any system needs in order to be stable and efficient.

In part, it is possible to exercise oversight through the management information system and the reports that are flowing through the structure ... but reports that are never checked are worthless, so some physical oversight is a needed supplement to just desk review.

Good oversight is also timely ... and it can also be really valuable.

The Horse Has Gone

There is no point in doing oversight and reporting back that the horse has gone ... it is better to do the work in time so that the feedback is to fix the barn before the horse gets out.

A stitch in time saves nine.


Transparency
The prevalence of secrecy

There are some things that should, arguably, be private and be secret. But most of the things that have an impact on society should be open and be available to an interested public.

When there is secrecy, the natural oversight that the public provides is missing. This should not be a problem, but, in fact, it usually is. When there is no chance that others will see “behavior”, it is a fact of the human condition that anything goes. Greed and self-gratification are powerful drivers of decision making ... and possible without limit when there is secrecy.

Transparency ... accounting to society

In much of global society, a culture of secrecy that has emerged allows a lot of economic and political power to become highly concentrated without being very much accountable to anyone. This is absolutely wrong, especially when economic power has an impact on the public. There should be enough openness or transparency to ensure that the abuse of the public by the activities of the powerful is kept in check.

I argue that when any individual or organization is rich enough or powerful enough to have an impact on society as a whole, then it should be obligatory for that person or organization to do accounting to the society. I argue that where an organization is using public funds, then there should be accounting to society as well as to the source of funds and the intended beneficiaries.

The privacy of accounting

In the United States, a CPA is a Certified Public Accountant, but the accounting and audit that is done by CPAs is essentially the private accounting and audit within an organization rather than something for the “public”. The accounting in the corporate world is to inform the owners, the primary stakeholder is the stockholder. In the relief and development arena the accounting is primarily fund accounting that does little more than keep track of the way the funds are accounted for inside the organization, and do next to nothing to inform the public about anything, and especially about performance and the efficient use of resources.


Accountability
Accountability

Accountability is normal in any well running organization. It is an imperative for good performance.

The concept of accountability is very basic. If the results are not good ... then the reason should be understood, and the organizations and individuals concerned should be held to account. What this also means is that there should be consequences.

If there is failure to achieve something of value, and the reason for failure is reasonable, that is OK ... once, maybe twice. But after that failure is incompetence or worse and changes should be made.

Internal accountability

Most organizations have internal accountability. It may not be very rigorous, but in general there is measurement, there is feedback and analysis, and there are consequences.

External accountability

In the for profit corporate world there is external accountability to the stockholders, or the owners, but rather little accountability to the public at large and to society. Whether or not there is any public good from corporate profit is of little consequence, unless there are legal issues that arise.

In most cases the law is not strong in respect of the public good ... probably wisely, but it still leaves an important open question about the accountability of an organization with respect to public good. One way forward is for an organization to be sufficiently transparent and reporting in a complete manner so that judgments can be made by the public about the performance of the organization with respect to public good. This is an accelerating trend for major corporations, though the value of this is still not proven, in part because there is only relatively small interest in getting analysis done that serves the needs of the public for this information.

In the case of organizations and activities that use public funds, there is a legitimate need for the public to be able to understand the performance of the organization with respect to the use of these resources. This ought to be a requirement that goes far beyond the periodic and rather infrequent inquiry of an Inspector General's department in the government or legislative oversight and committee hearings.


Human Resources
People are central to everything

People make the difference between things that work and things that don't. People need a reasonable organizational and societal framework, and can achieve all sorts of amazing things if they want to.

Management is, in part, making sure that everyone has the right incentives and therefore wants to do things of value. Sadly, a lot of the biggest incentives are fundamentally wrong, and a great temptation for anyone ... this is the root cause of corruption. The incentive and the reward are huge, and in our modern global system, it is rather rare for the rich and powerful to be held to account. People can be of tremendous value in getting peace to win out over violence. I know of no good people who would prefer a violent solution when a peaceful solution is possible. But I fully understand good people being violent when there is little or no hope for a reasonable solution to a problem and the rich and powerful refuse to pay any attention.

I am also aware of how many good ordinary people are prepared to take risks and put themselves in harms way because it will do some good, and some people will be helped. Many of the UN staff are like this, and many of the staff of the NGOs that are working in different parts of the world.

People need opportunity ... and people need to be able to satisfy the needs of their families. Good work, and being able to pay the family bills needs to be combined, because there is a need in a lot of places for good work to be done, and for bad works to be ended.


Audit
Overview

There are many variants of audit. Audit is very valuable when used in the right place and for the right reason. There are, inter alia: (1) internal audits; (2) external audits; and, (3) audit investigations.

An audit is absolutely no substitute for good accounting and any of the other components of a management system. Too often, non-financial executives seem to think that by having an audit on top of bad accounting, that an accounting problem will be solved and an issue will go away. It rarely happens that way. An audit, more than anything else is to confirm that reports generated from an accounting system reflect the accounts, and that the accounts have been completed correctly. An audit corrects nothing.

If there is an accounting problem, there needs to be some analysis of the problem and solutions applied in the accounting area. This is accounting, and it might also be systems work ... but it is not audit work.

Internal audit

Internal audit helps internally to ensure that the accounting system is working right. An internal audit can result in the external audit being a lot less costly, as well as having value in the organization in its own right.

Independent certification

An audit that provides an independent certification has important value in the corporate world. Not only is the independent professional audit certification required by law, but it confers reliability on the financial reports and makes analysis of these reports credible as well. This has big implications in the capital markets.

There is no equivalent analysis function in the not-for-profit area, though some small steps have been made. There are some organizations that do analysis using the financial reporting required by the Internal Revenue Service (IRS) in the USA but this is very limited in scope and quite inadequate to get an understanding of the underlying performance of the organization and the organization's activities.
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