For most of history the core purpose of economic activity was to provide the goods and services needed by people for them to live. With low productivity this was a challenge, and the world had endemic shortage. During the last fifty years this has changed, and continuing improvement in productivity means we now have endemic surplus production and the economic system has fundamentally changed.

The idea that metrics about: (1) the money profit for business and investors; (2) the stock price for investors; and (3) GDP growth for policy makers and capital market analysts is suited to the modern world is nonsense. Profit centric decision making needs to be replaced with decision making that takes into account people, place, planet and profit ... something a little more than the Triple Bottom Line.

There needs to be more focus on metrics about the state, progress and performance of society with measurements about impact on the people, place, planet, and profit. Value and quality of life have to be quantified in order to be in the same conversation as profit and stock prices.

Almost all economic performance is measured using profit from the perspective of the organization. Equally important is for the performance to be measured from the perspective of people, place and planet.

With TrueValueMetrics it will be possible for investors to make investments that have impact, and have reporting that shows impact performance.