Date: 2024-12-26 Page is: DBtxt003.php txt00005315
LinkedIn Group Dialog
Corporate Social Responsibility CSR
and Sustainable Development
Increase Revenues with CSR knowledge.insead.edu
Burgess COMMENTARY
Peter Burgess
Follow David Increase Revenues with CSR knowledge.insead.edu
Increase revenues with CSR Maintaining good community relationships is part of the firm’s licence to operate in the modern business environment. But CSR is also capable of increasing revenues for your company. In recent years a lot has been said... 5 days ago
Jovita Sriubiškė, Tomasz Halkiewicz and 1 other like this 6 comments
Follow Sanjay Sanjay Devkar • Namaste, It is very encouraging to exchange thoughts with minds that belong to the CSR segment. We are a group of creative minds from the entertainment medium, realizing the potential and the impact that films make on our 'masses' specially our 'youth', we are taking the responsibility to make optimum use to better the most important sector, 'building our pillars' we in the coming years shall be the worlds largest 'youth strength' and this enormous energy should be oriented. Thus as our Citizens Social Responsibility we have devised a 'CSR film segment' that shall put a spotlight on issues that need social awareness. We request you to share with us your intuitions Dhanyawaad Sanjay S. Devkar (Researcher and CSR strategist) 4 days ago• Like
Catherine Sherlock Follow Catherine Catherine Sherlock • Thanks, David. A good example of how CSR creates an innovative mindset for companies resulting in new opportunities. 3 days ago• Like
Joaquín Lanau Salamero Follow Joaquín Joaquín Lanau Salamero • Great article David, examples like Tetrapack make that CSR can be understood like strategic and consequently developed in many companies 2 days ago• Like
Peter Burgess Peter Burgess • What is the purpose of economic activity?
Many ... not quite everyone ... think that the primary purpose of economic activity is to make profit and for investors to be satisfied. I argue that the purpose of economic activity is to satisfy needs and do it without ruining the planet.
A lot of the conversation about CSR is moving in the direction of 'CSR is good for the organization's business'. OK, but more important would be for CSR to be concerned that an organizations business is not bad for people, place and planet.
The TetraPak story suggests that the company is doing well be doing good, and that is fine. But the bigger question is whether or not modern packaging is doing good for profit while being a huge disaster for the planet because of the resources associated with producing packaging and the waste associated with the detritus of the these packaging materials and the damage done to people's health by what is being packaged, notably super sugary beverages.
In my view it is time for metrics that address not only profit performance, but also the impact of economic activity on people, place and planet
Peter Burgess, TrueValueMetrics 1 day ago• Delete
.Joseph WONG SC. .Joseph Unfollow .Joseph WONG SC. • A good article to read about how CSR initiatives can add value to organization...thanks David. 12 hours ago• Like
S Baranwal Follow S S Baranwal • We should also look from the environment point of view since it is very difficult to recycle tetra pack and majority of packaging goes as landfill. We need to analyse whether the CSR activities are targeted for the increasing sale of the product or betterment of the planet without indirectly earning profit from the same. If company earns a profit out of the CSR activity then it should be considerd as sales promotion activity. A guideline for evaluation of CSR must encompass this aspect. 3 hours ago• Like