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3rd Saleem Bava Head of Marketing & Admissions at Saudi Aviation Flight Academy Saudi ArabiaEducation Management Previous British Council, Sharjah, The American University of Ras al Khaimah, University of Wollongong in Dubai Education University of Wollongong in Dubai 397 connectionsAccept invitationSend Saleem InMailMore options sa.linkedin.com/pub/saleem-bava/26/b/768/ Contact Info Background Summary Over 18 years of professional experience in Sales, Marketing, and Business Development. Remains on the cutting edge, driving new business through all trade channels and establishing strategic partnerships to increase revenue. A proactive leader and planner with outstanding success in building and maintaining relationships with key corporate decision makers, and stakeholders. Exceptionally well organized with track record that demonstrates self motivation, creativity and initiative to achieve both personal and corporate goals Specialties:Strategic Planning, Sales & Marketing, Advertising and Communication, Business Development, Channel Management, Admissions & Student Recruitment Experience Saudi Aviation Flight AcademyHead of Marketing & Admissions Saudi Aviation Flight Academy September 2011 – Present (2 years 2 months)Riyadh, Saudi Arabia Manage all phases of the flight academy’s outreach to prospective cadets and customer influencers in order to ensure that established enrolment targets are achieved. Manage all staff of recruitment, admissions, marketing and other specialized professionals in addition to creating strong partnerships with individuals throughout the organization to meet marketing and public relations targets. Other areas of responsibilities include providing strategic direction for all recruitment strategies, publication and related marketing tools, executing admissions communications plan and providing leadership and decision making authority during the admissions process British Council, SharjahRegistrar & Customer Services Manager British Council, Sharjah November 2010 – June 2011 (8 months) Manage British Council admissions and customer services by developing recruitment and conversion strategy; following financial procedures and processes. Manage the teaching center registration process and ensuring the customer service and registrar staff are trained and supported to carry out the admissions and customer service activities. Manage the teaching center customer care and marketing functions by managing the delivery of agreed services to defined quality standards. Manage the teaching center budget, check income reports and assess income against business targets. Prepare deferred income, cash flow forecast and reconciliations. Supervise the handling of customer enquiries, complaints and suggestions, and ensure appropriate follow up. Using focus groups, questionnaires and suggestion boxes and complaints procedures provide teams with appropriate information on products and services. Monitor competitor’s activities proactively to allow meaningful analysis of the external environment and completion of marketing and business plans. Manage recruiting, training, coaching and mentoring the customer service and registrar teams. Ensure productive, smooth working relations based on a flow of timely and effective communication with colleagues and stakeholders. The American University of Ras al KhaimahManager, Marketing and Public Relations The American University of Ras al Khaimah February 2010 – September 2010 (8 months) Manage all marketing activities and strategically position the University branding in the UAE and in international markets. Develop key communications strategies to promote university programs. Manage production of corporate promotional items, gifts and all marketing collateral and other communication material for marketing and student recruitment Conduct market research and analysis to identify potential markets and identify appropriate channels for distribution of university information. Develop international partnerships and agent networks to promote and develop university programs Develop and implement Advertising and PR campaigns in the UAE and in international markets. Represent and promote the University at external events: exhibitions, road shows, interview programs. University of Wollongong in DubaiCoordinator, International Marketing and Student Recruitment University of Wollongong in Dubai December 2005 – February 2010 (4 years 3 months) Role: Prepare and implement annual marketing budget and activities to achieve the international target. Manage a caseload of International student’s admissions from application to enrolment. Provide counselling; assess qualifications and develop solutions to facilitate the admission of prospective international students. Interpret admissions guidelines and apply discretion for marginal cases. Develop and maintain a network of international agents and contacts for long–term relationships. Coordinate and represent the University at International events in an ethical manner. Coordinate in-bound and out-bound visits of key influential gate keepers Compile statistical reports pertaining to different markets and provide marketing intelligence. Identify new markets and plan activities in potential regions to expand university business. The Highlights: Increased the international student enrolment contribution from 2% in 2002 to 23% in 2005 Expanded the international marketing activities into new markets including Asia, Europe and Africa. Appointed professional recruitment agents and partners in all international destinations. Introduced strategic marketing alliance and resource sharing with the parent organization in Australia Languages English, Hindi, Urdu, Arabic, Malayalam, Tamil Skills & Expertise Most endorsed for... 17Marketing Strategy 11Business Process 9Office Administration 7Leadership 6Business Development 6Management 4Public Relations 4Strategic Planning 3Marketing 3Market Research Saleem also knows about... 3Training 3Strategy 1Project Planning Education University of Wollongong in Dubai Masters, Master of Strategic Marketing 2006 – 2008 University of Calicut Bachelor of Arts, English Language and Lilterature 1987 – 1990 Additional Info Personal Details Birthday November 12 Recommendations Given (1) Rajesh Unnithan Rajesh Unnithan Marketing Executive, Marketing & External Relations This is my personal recommendation for Rajesh Unnithan. Rajesh was consistently a pleasant person and he always tackled his assignements with dedication and committment. During my time with Rajesh, he has been a 'take charge' type of person and has willingly agreed to develop new markets for UOWD. Rajesh successfully developed the Oman market that resulted in increased...more May 6, 2012, Saleem managed Rajesh indirectly at University of Wollongong See More Groups Chartered Institute of Marketing, UAE Chartered Institute of Marketing, UAE Join College Admissions Experts College Admissions Experts Join Faroook College Faroook College Join Higher Education Public Relations and Marketing Group Higher Education Public Relations and Marketing Group Join JOBLINKS JOBLINKS Join Student Recruitment Student Recruitment Join Following News Education Management 201,605 followers Follow Companies University of Wollongong in Dubai Higher Education Follow American University in Dubai (Official) Education Management Follow Ministry of Education - Dubai, UAE Government Administration Follow Saudi Aviation Flight Academy Airlines/Aviation Follow Hult International Business School Education Management Follow Canadian University of Dubai Education Management |