Top 100 CSR Companies by Reputation, 2013
Reputation Institute recently released its 2013 CSR RepTrak® 100 study, ranking 100 global companies by their CSR reputation --- based on a survey of 55,000 consumers worldwide.
2013 Rank |
Company |
2013 CSR RepTrak® |
1 |
Microsoft |
72.97 |
2 |
The Walt Disney Company |
72.83 |
3 |
Google |
72.71 |
4 |
BMW |
72.14 |
5 |
Daimler (Mercedes-Benz) |
70.65 |
6 |
Sony |
69.49 |
7 |
Intel |
69.32 |
8 |
Volkswagen |
69.29 |
9 |
Apple |
69.21 |
10 |
Nestlé |
69.00 |
11 |
LEGO Group |
68.77 |
12 |
Rolex |
68.45 |
13 |
Canon |
68.02 |
14 |
Kellogg Company |
67.90 |
15 |
Johnson & Johnson |
67.80 |
16 |
Colgate-Palmolive |
67.62 |
17 |
Danone |
67.25 |
18 |
IBM |
67.09 |
19 |
Philips Electronics |
67.03 |
20 |
Honda Motor |
67.03 |
21 |
Toyota |
66.96 |
22 |
Adidas Group |
66.90 |
23 |
Michelín |
66.75 |
24 |
L’Oréal |
66.66 |
25 |
Hewlett-Packard |
66.51 |
26 |
Samsung Electronics |
66.50 |
27 |
The Coca-Cola Company |
66.43 |
28 |
Amazon.com |
66.26 |
29 |
Procter & Gamble |
66.16 |
30 |
Ferrero |
66.15 |
31 |
Giorgio Armani Group |
66.14 |
32 |
Volvo Group |
66.13 |
33 |
Bridgestone |
65.98 |
34 |
Deutsche Lufthansa |
65.93 |
35 |
Electrolux |
65.91 |
36 |
Siemens |
65.86 |
37 |
IKEA |
65.84 |
38 |
Oracle |
65.72 |
39 |
Eli Lilly |
65.64 |
40 |
Marriott International |
65.60 |
41 |
SAS (Scandinavian Airlines) |
65.60 |
42 |
Goodyear |
65.55 |
43 |
3M |
65.54 |
44 |
Whirlpool |
65.43 |
45 |
General Electric |
65.42 |
46 |
FedEx |
65.33 |
47 |
Barilla |
65.30 |
48 |
Abbott Laboratories |
65.28 |
49 |
Kraft Foods |
65.26 |
50 |
Dell |
65.25 |
51 |
Singapore Airlines |
65.20 |
52 |
Cisco Systems |
65.20 |
53 |
Pirelli |
65.18 |
54 |
HJ Heinz |
64.95 |
55 |
Nintendo |
64.91 |
56 |
Heineken |
64.86 |
57 |
LG Corporation |
64.74 |
58 |
LVMH Group (Moët Hennessy-Louis Vuitton) |
64.69 |
59 |
Nokia |
64.65 |
60 |
Bayer |
64.59 |
61 |
Panasonic |
64.53 |
62 |
Roche |
64.51 |
63 |
General Mills |
64.50 |
64 |
Toshiba |
64.38 |
65 |
Unilever |
64.15 |
66 |
Marks & Spencer Group |
64.10 |
67 |
British Broadcasting Company (BBC) |
63.96 |
68 |
Diageo |
63.94 |
69 |
Nike |
63.90 |
70 |
Bristol-Myers Squibb |
63.81 |
71 |
Swatch Group |
63.77 |
72 |
Ford Motor |
63.76 |
73 |
Airbus |
63.69 |
74 |
Fujifilm |
63.68 |
75 |
Xerox |
63.50 |
76 |
UPS |
63.49 |
77 |
ACER |
63.35 |
78 |
Carlsberg Group |
63.31 |
79 |
DuPont |
63.09 |
80 |
eBay |
63.09 |
81 |
Hertz Global Holdings |
63.04 |
82 |
Starbucks Coffee Company |
62.97 |
83 |
Suzuki Motor |
62.96 |
84 |
Qantas Airways |
62.95 |
85 |
GlaxoSmithKline |
62.79 |
86 |
Boeing |
62.72 |
87 |
Sharp |
62.57 |
88 |
Peugeot-Citroen |
62.57 |
89 |
H&M |
62.46 |
90 |
Air France-KLM |
62.38 |
91 |
Lenovo Group |
62.23 |
92 |
Hitachi |
61.95 |
93 |
General Motors Company |
61.94 |
94 |
Pfizer |
61.77 |
95 |
Nissan Motor |
61.76 |
96 |
Fujitsu |
61.50 |
97 |
British Airways-Iberia (International Airlines Group) |
61.33 |
98 |
Zara (Inditex) |
61.16 |
99 |
PepsiCo |
61.04 |
100 |
Bacardi |
60.67 |
| |