Events
Meetup ... NYC MySQL Group

Billions of Real-Time Transactions: Personalizing for 700-Million Consumers ... Wednesday, December 18, 2013

Burgess COMMENTARY

Peter Burgess

Billions of Real-Time Transactions: Personalizing for 700-Million Consumers Print ticket Export Tell a friend Share Wednesday, December 18, 2013 6:00 PM Exelate 7 W 22nd St # 9, New York, NY (map) In 2013, eXelate was recognized as a Top 20 company in the Internet sector of The Deloitte Technology Fast 500. Fueling that growth is the rapidly expanding community of marketers who rely on eXelate for real-time insights into consumers, turning big data into smart data. In the world of Internet marketing, that means delivering these insights within milliseconds and ensuring top performance and availability whether facing the peak demands of Cyber Monday or natural disasters, such as Hurricane Sandy. In this meetup, eXelate VP of Tech Operations, Jim Hackett, will discuss how the company powers billions of real-time data transactions each month with custom-modeled data sets across 700 million online consumers worldwide—while maintaining 100% uptime. He will examine the architecture, which includes the implementation of Aerospike database servers in each of four cloud-based data centers, which are synchronized via cross data center replication. Additionally Jim will review how this architectural approach is enabling eXelate to deliver extremely fast response times for customers in each region, as well as provide full redundancy to ensure continuity. 6:00 PM - Tasty appetizers and drinks served. 7:00 PM - Presentations begin promptly. Please be on time. About Aerospike Aerospike delivers a flash-optimized, in-memory, NoSQL database for real-time big data driven applications. The database of choice in online advertising and omni-channel marketing, Aerospike is the user store for context-aware Internet-scale platforms that personalize interactions across web, mobile, video, search and social channels. Powering companies like AppNexus, Bluekai, eXelate, The Trade Desk and [x+1], Aerospike simplifies scaling while processing terabytes of data and billions of transactions per day by delivering 10x better performance with 10x fewer servers and zero downtime. Aerospike is headquartered in Silicon Valley; investors include Alsop Louie, Draper Associates and NEA.