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Jørgen Vig Knudstorp, CEO of the LEGO Group, comments on the Greenpeace campaign using the LEGO® brand to target Shell.

Burgess COMMENTARY

Peter Burgess

Published : 01 July 2014, 15:00 CET Author : Roar Rude Trangbæk Contact : Roar Rude Trangbæk Comment on Greenpeace campaign using the LEGO® brand Jørgen Vig Knudstorp, CEO of the LEGO Group, comments on the Greenpeace campaign using the LEGO® brand to target Shell.

The LEGO Group operates in a responsible manner and continually strives to live up to the motto of the company since 1932: “Only the best is good enough”.

We are determined to leave a positive impact on society and the planet that children will inherit. Our unique contribution is through inspiring and developing children by delivering creative play experiences all over the world.

A co-promotion contract like the one with Shell is one of many ways we are able to bring LEGO® bricks into the hands of more children.

We welcome and are inspired by all relevant input we receive from fans, children, parents, NGOs and other stakeholders. They have high expectations to the way we operate. So do we.

The Greenpeace campaign focuses on how Shell operates in a specific part of the world. We firmly believe that this matter must be handled between Shell and Greenpeace. We are saddened when the LEGO brand is used as a tool in any dispute between organisations.

We expect that Shell lives up to their responsibilities wherever they operate and take appropriate action to any potential claims should this not be the case. I would like to clarify that we intend to live up to the long term contract with Shell, which we entered into in 2011.

We will continue to live our motto of “only the best is good enough” and deliver creative and inspiring LEGO play experiences to children all over the world.

Jørgen Vig Knudstorp, President and Chief Executive Officer of the LEGO Group.