Sustainability
What Companies are Stars?

Fortune Listing ... World’s ‘Most Admired’ Companies Also Are Sustainability Stars

Burgess COMMENTARY

Peter Burgess

TIME INC. NETWORK FORTUNE MONEY TIME SPORTS ILLUSTRATED GOLF TRAVEL + LEISURE PEOPLE MORE MENU Main Menu Fortune.com SUBSCRIBE MOST ADMIRED 2015 Search Filter 1Apple 2Google 3Berkshire Hathaway 4Amazon.com 5Starbucks 6Walt Disney 7Southwest Airlines 8American Express 9General Electric 10Coca-Cola 11Johnson & Johnson 12FedEx 13Nike 14Nordstrom 15BMW 16Costco Wholesale 17Procter & Gamble 18Whole Foods Market 19Singapore Airlines 20Microsoft 213M 22Wells Fargo 23Goldman Sachs Group 24Toyota Motor 25IBM 26Facebook 27Boeing 28Caterpillar 28USAA 30Samsung Electronics 31BlackRock 32Exxon Mobil 33Nestle 34UPS 35J.P. Morgan Chase 36Unilever 37Marriott International 38Wal-Mart Stores 39Delta Air Lines 40Intel World's Most Admired Companies 2015 What becomes a reputation most? Healthy financials and stock performance, for starters. This year four companies have landed on the 50 All-Stars for the first time—Chipotle, CVS Health, Salesforce.com, and the financial services giant USAA, which at No. 28 is this year’s strongest debut. But not all companies fared as well. Consumer criticism and a change in leadership caused McDonald’s to slip to No. 46, its lowest rank in the seven years it has appeared in the top 50, and a hacking scandal and public stumbles resulted in Target dropping to No. 48. (Read about the retailer’s efforts to bounce back in Back on Target?.) VIDEO: How to become the World’s Most Admired Company The companies whose ranking appears as “—” did not place in the top 50, but did rank highly in their respective industries. To view individual industry rankings, use the filter tool in the gray box to the left. See our Methodology Top Stories World’s Most Admired companies ranked by key attributes The most admired companies are more global than ever. Here’s why. American Express: Charging ahead on diversity Henry Schein: Your dentist's biggest supplier Fortune's World's Most Admired Companies: Starbucks, where innovation is always brewing With plans to increase international flights, Southwest Airlines is flying high

1 Apple E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Yuriko Nakao — Bloomberg via Getty Images Rank 1 Prev Rank 1 Industry Computers Industry Rank 1 Prev Industry Rank 1 Overall Score 8.29 HQ Country USA Website http://www.apple.com AAPL 128.46-1.96 (-1.50%) FEB 27 4:14 PM EDT Apple holds the top spot for the eighth year in a row. In February, it became the first company to hit more than $700 billion in market value. As tech devotees await the launch of the Apple Watch in April, record smartphone sales were announced in January — 74.5 million phones in final three months of 2014– proving that the iPhone is still the product to beat. Nine Key Attributes of Reputation Rank Innovation 1 People management 1 Use of corporate assets 1 Social responsibility 1 Quality of management 1 Financial soundness 1 Long-term investment value 1 Quality of products / services 1 Global competitiveness 1 Company Profile

2 Google E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Andrew Harrer — Bloomberg via Getty Images Rank 2 Prev Rank 3 Industry Internet Services and Retailing Industry Rank 1 Prev Industry Rank 1 Overall Score 8.25 HQ Country USA Website http://www.google.com GOOGL 562.63+3.34 (0.60%) FEB 27 4:00 PM EDT Google’s success is owed largely to its profitable advertising business, which helped reach $66 billion in revenue last year. The company is at the forefront of innovation, despite its February announcement that Google Glass was effectively dead. The company continues to advance research on its self-driving car and to roll out Google Fiber, an ambitious project to provide high-speed broadband to a growing number of U.S. cities. Nine Key Attributes of Reputation Rank Innovation 1 People management 1 Use of corporate assets 2 Social responsibility 1 Quality of management 1 Financial soundness 1 Long-term investment value 1 Quality of products / services 2 Global competitiveness 1 Company Profile Subscribe to The Fortune Daily and get updates daily and more! See all newsletters

3 Berkshire Hathaway E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Chris Goodney — Bloomberg via Getty Images Rank 3 Prev Rank 4 Industry Insurance: Property and Casualty Industry Rank 1 Prev Industry Rank 1 Overall Score 6.94 HQ Country USA Website http://www.berkshirehathaway.com BRK.A 221180.00-1070.00 (-0.48%) FEB 27 4:00 PM EDT Led by the “Oracle of Omaha” Warren Buffett, Berkshire Hathaway moves up a spot this year to number three. The multinational holding company conglomerate has investments in everything from railroads to credit cards to Heinz ketchup, and last March, reached a $300 billion market cap for the first time. Nine Key Attributes of Reputation Rank Innovation 1 People management 1 Use of corporate assets 1 Social responsibility 9 Quality of management 1 Financial soundness 1 Long-term investment value 1 Quality of products / services 3 Global competitiveness 2 Company Profile

4 Amazon.com E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by David Paul Morris — Bloomberg via Getty Images Rank 4 Prev Rank 2 Industry Internet Services and Retailing Industry Rank 3 Prev Industry Rank 2 Overall Score 7.31 HQ Country USA Website http://www.amazon.com AMZN 380.16-4.64 (-1.21%) FEB 27 4:00 PM EDT The e-commerce giant, with $88.8 billion revenue, is delivering everything from groceries to women’s fashion, and now, with its Golden Globe win for the series “Transparent,” is turning itself into a creative force to be reckoned with as well. Following the win, it announced plans to produce and acquire up to 12 full-length feature films for theatrical release annually, beginning later in 2015. Nine Key Attributes of Reputation Rank Innovation 2 People management 3 Use of corporate assets 6 Social responsibility 8 Quality of management 3 Financial soundness 3 Long-term investment value 3 Quality of products / services 1 Global competitiveness 5 Company Profile Subscribe to The Fortune Daily and get updates daily and more! See all newsletters

5 Starbucks E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Andrew Winning — Reuters Rank 5 Prev Rank 5 Industry Food Services Industry Rank 1 Prev Industry Rank 1 Overall Score 7.7 HQ Country USA Website http://www.starbucks.com SBUX 93.49-1.07 (-1.13%) FEB 27 4:14 PM EDT Operating in 66 countries with nearly 22,000 retail stores, the coffee chain shows no signs of slowing down. The first quarter of 2015 marked its 20th consecutive quarter of 5% or more comparable growth. Last year, in an effort to bring in more customers, the company began expanding sales of beer, wine and an evening menu that includes delicacies like truffle macaroni and cheese. The company has also begun to provide Mobile Order & Pay and even delivery in some U.S. markets. Nine Key Attributes of Reputation Rank Innovation 1 People management 1 Use of corporate assets 1 Social responsibility 1 Quality of management 1 Financial soundness 1 Long-term investment value 1 Quality of products / services 1 Global competitiveness 2 Company Profile

6 Walt Disney E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Ye Aung Thu — AFP/Getty Images Rank 6 Prev Rank 7 Industry Entertainment Industry Rank 1 Prev Industry Rank 1 Overall Score 8.8 HQ Country USA Website http://www.disney.com DIS 104.08-0.48 (-0.46%) FEB 27 4:00 PM EDT CEO Bob Iger continues to focus on high-level experimentation and the results only get more impressive. Innovative technologies like the MagicBands at Disney World are RFID-enabled wristbands that visitors can use to get into and around the park and to buy merchandise. And the unprecedented popularity of 2013’s Frozen can be traced to the company’s use of technology: Each snow particle was instructed by an algorithm, making the winterscape scenes more realistic. In 2014, the company also turned around its interactive division, which saw the viral success of mobile game Tsum Tsum with 21 million downloads. Nine Key Attributes of Reputation Rank Innovation 1 People management 1 Use of corporate assets 1 Social responsibility 1 Quality of management 1 Financial soundness 1 Long-term investment value 1 Quality of products / services 1 Global competitiveness 1 Company Profile Subscribe to The Fortune Daily and get updates daily and more! See all newsletters

7 Southwest Airlines E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Rick Wilking — Reuters Rank 7 Prev Rank 9 Industry Airlines Industry Rank - Prev Industry Rank - Overall Score 5.1 HQ Country USA Website https://www.southwest.com LUV 43.24-0.84 (-1.91%) FEB 27 4:02 PM EDT Up two spots since last year, Southwest Airlines’ profits are flying high thanks to big time savings on fuel. Last year marked its first international flight –to the Caribbean–and the first year profits passed the $1 billion mark. (Editor’s Note: Southwest Airlines did not earn a place on this year’s airlines list because it ranked in the bottom half of its industry. See our Methodology here.) Nine Key Attributes of Reputation Rank Innovation - People management - Use of corporate assets - Social responsibility - Quality of management - Financial soundness - Long-term investment value - Quality of products / services - Global competitiveness - Company Profile

8 American Express E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Daniel Acker — Bloomberg via Getty Images Rank 8 Prev Rank 11 Industry Consumer Credit Card and Related Services Industry Rank 1 Prev Industry Rank 1 Overall Score 7.42 HQ Country USA Website http://www.americanexpress.com AXP 81.59-1.66 (-1.99%) FEB 27 4:01 PM EDT The credit card company made several moves signaling a more tech-filled future. It joined competitors in the launch of Apple Pay, to allow customers to use mobile devices to pay for purchases instead of having to reach into their wallets. It also announced a Membership Rewards Program relationship with Airbnb, and opened a new tech hub in Silicon Valley. While AmEx pulled in $35.99 billion in revenue in 2014, it also announced plans to cut more than 4,000 jobs in 2015. Nine Key Attributes of Reputation Rank Innovation 1 People management 1 Use of corporate assets 1 Social responsibility 1 Quality of management 1 Financial soundness 1 Long-term investment value 2 Quality of products / services 1 Global competitiveness 3 Company Profile Subscribe to The Fortune Daily and get updates daily and more! See all newsletters

9 General Electric E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Scott Olson — Getty Images Rank 9 Prev Rank 10 Industry Electronics Industry Rank 1 Prev Industry Rank 1 Overall Score 7.17 HQ Country USA Website http://www.ge.com GE 25.99+0.10 (0.39%) FEB 27 4:00 PM EDT After spinning off its consumer lending business (renamed Synchrony Financial), CEO Jeffrey R. Immelt said the company is at a historic “pivot” and will focus on manufacturing jet engines, medical imaging equipment, and gas turbines, and increase its investments overseas. In June, the company took a 20% stake in French industrial giant Alstom, and is proceeding with a $2.7 billion plan to build power plants in Algeria. Nine Key Attributes of Reputation Rank Innovation 2 People management 1 Use of corporate assets 3 Social responsibility 1 Quality of management 2 Financial soundness 1 Long-term investment value 3 Quality of products / services 1 Global competitiveness 1 Company Profile

10 Coca-Cola E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Justin Sullivan — Getty Images Rank 10 Prev Rank 6 Industry Beverages Industry Rank 1 Prev Industry Rank 1 Overall Score 6.9 HQ Country USA Website http://www.coca-colacompany.com KO 43.30+0.84 (1.98%) FEB 27 4:01 PM EDT Facing concerns over national obesity rates and the safety of artificial sweeteners, the food and beverage giant is expanding its portfolio outside of soft drinks. Coca-Cola spent $1.25 billion for a 10% stake in Keurig Green Mountain Coffee and $2.15 billion for a stake in energy drink maker Monster Beverage. The company announced in January that it would eliminate between 1,600 and 1,800 jobs around the world in an effort to cut costs. Nine Key Attributes of Reputation Rank Innovation 2 People management 1 Use of corporate assets 1 Social responsibility 1 Quality of management 2 Financial soundness 2 Long-term investment value 2 Quality of products / services 3 Global competitiveness 1 Company Profile Subscribe to The Fortune Daily and get updates daily and more! See all newsletters

11 Johnson & Johnson E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Scott Eells — Bloomberg via Getty Images Rank 11 Prev Rank 19 Industry Pharmaceuticals Industry Rank 1 Prev Industry Rank 1 Overall Score 7.62 HQ Country USA Website http://www.jnj.com JNJ 102.51-0.29 (-0.28%) FEB 27 4:02 PM EDT The health care giant jumped eight spots on the list as it pushes ahead with biotech and pharma. Last year it became the first large medical device maker to agree to share clinical trial data and diagnostic tests with researchers at Yale University. J&J also announced it was testing an Ebola vaccine, positioning itself for a new role in world health. Nine Key Attributes of Reputation Rank Innovation 6 People management 1 Use of corporate assets 1 Social responsibility 1 Quality of management 1 Financial soundness 1 Long-term investment value 1 Quality of products / services 2 Global competitiveness 2 Company Profile

12 FedEx E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Brent Lewin — Bloomberg via Getty Images Rank 12 Prev Rank 8 Industry Delivery Industry Rank 1 Prev Industry Rank 1 Overall Score 7.54 HQ Country USA Website http://www.fedex.com FDX 176.98+2.38 (1.36%) FEB 27 4:01 PM EDT The shipping company announced last fall that it would be spending $1.2 billion on more than 70 expansion projects in an effort to keep up with the boom in online shopping. Each new FedEx distribution center is expected to create 100-500 jobs. The company also acquired Genco Distribution System, a large logistics provider. Nine Key Attributes of Reputation Rank Innovation 1 People management 1 Use of corporate assets 1 Social responsibility 1 Quality of management 1 Financial soundness 1 Long-term investment value 1 Quality of products / services 1 Global competitiveness 1 Company Profile Subscribe to The Fortune Daily and get updates daily and more! See all newsletters

13 Nike E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Lucy Nicholson — Reuters Rank 13 Prev Rank 13 Industry Apparel Industry Rank 1 Prev Industry Rank 2 Overall Score 8.16 HQ Country USA Website http://www.nike.com NKE 97.12+0.13 (0.13%) FEB 27 4:03 PM EDT Nike continues to be the gold standard of athletic brands, with top-notch celebrity endorsements, including the Kobe X sneaker. Under the leadership of CEO Mark Parker, the athletics company has created a plan to bring more manufacturing to the U.S. and innovate with new technology, including 3-D printing of prototypes and allowing customers to design their own sneakers on a website called NIKEiD. Nine Key Attributes of Reputation Rank Innovation 1 People management 1 Use of corporate assets 2 Social responsibility 1 Quality of management 1 Financial soundness 1 Long-term investment value 1 Quality of products / services 1 Global competitiveness 1 Company Profile

14 Nordstrom E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Lucy Nicholson — Reuters Rank 14 Prev Rank 17 Industry General Merchandisers Industry Rank 1 Prev Industry Rank 1 Overall Score 7.7 HQ Country USA Website http://www.nordstrom.com JWN 80.43-0.42 (-0.52%) FEB 27 4:06 PM EDT The fashion retailer stands out for its successful tech integration, including a website and app that are synced with the store’s inventory and which allow customers to identify the closest location of specific items. The company also plans to spend $1.2 billion –30% of its spending budget — on e-commerce technology through 2018. Nine Key Attributes of Reputation Rank Innovation 1 People management 1 Use of corporate assets 1 Social responsibility 2 Quality of management 1 Financial soundness 2 Long-term investment value 1 Quality of products / services 1 Global competitiveness 2 Company Profile Subscribe to The Fortune Daily and get updates daily and more! See all newsletters

15 BMW E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Michaela Rehle — Reuters Rank 15 Prev Rank 14 Industry Motor Vehicles Industry Rank 2 Prev Industry Rank 1 Overall Score 7.45 HQ Country Germany Website http://www.bmwgroup.com The German automaker celebrates four consecutive years of record sales. It also fixed a security flaw that would have made it possible for hackers to unlock more than 2 million Rolls-Royce, Mini, and BMW vehicles. In May 2015, current CEO Norbert Reithofer, who has led the company since 2006, will step down to be come chairman. He will be replaced by Harald Krüger—BMW’s head of production—who will be the youngest CEO in the auto industry. Nine Key Attributes of Reputation Rank Innovation 1 People management 2 Use of corporate assets 2 Social responsibility 2 Quality of management 2 Financial soundness 2 Long-term investment value 2 Quality of products / services 2 Global competitiveness 2 Company Profile

16 Costco Wholesale E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Justin Sullivan — Getty Images Rank 16 Prev Rank 12 Industry Specialty Retailers Industry Rank 1 Prev Industry Rank 1 Overall Score 7.21 HQ Country USA Website http://www.costco.com COST 146.96+0.31 (0.21%) FEB 27 4:14 PM EDT Costco began selling directly to Chinese consumers by using Alibaba’s online platform — rather than opening a brick-and-mortar store. Amid recent labor protests across the U.S., the company has been lauded for paying entry-level employees $11.50 per hour and having an average hourly wage of $21 per hour, which it says helps it attract and retain high-performing employees. Nine Key Attributes of Reputation Rank Innovation 1 People management 1 Use of corporate assets 1 Social responsibility 1 Quality of management 1 Financial soundness 1 Long-term investment value 1 Quality of products / services 1 Global competitiveness 6 Company Profile Subscribe to The Fortune Daily and get updates daily and more! See all newsletters

17 Procter & Gamble E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Daniel Acker — Bloomberg via Getty Images Rank 17 Prev Rank 15 Industry Soaps and Cosmetics Industry Rank 1 Prev Industry Rank 1 Overall Score 7.11 HQ Country USA Website http://www.pg.com PG 85.13-0.04 (-0.05%) FEB 27 4:07 PM EDT Last year the world’s largest consumer products maker said it would drop more than 100 brands to focus on its 80 bestsellers, which are responsible for more than 90% of company profits. One of the first to go: Duracell, which was sold to Berkshire Hathaway. Nine Key Attributes of Reputation Rank Innovation 1 People management 1 Use of corporate assets 2 Social responsibility 1 Quality of management 4 Financial soundness 1 Long-term investment value 1 Quality of products / services 1 Global competitiveness 2 Company Profile

18 Whole Foods Market E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Ty Wright — Bloomberg via Getty Images Rank 18 Prev Rank 20 Industry Food and Drug Stores Industry Rank 1 Prev Industry Rank 1 Overall Score 7.08 HQ Country USA Website http://www.wholefoodsmarket.com WFM 56.49-0.24 (-0.42%) FEB 27 4:14 PM EDT The supermarket chain has redefined grocery shopping in the U.S., becoming a stage for artisanal food companies trying to break into the national market. Whole Foods even offers loans to some of those entrepreneurs. Co-CEO and founder John Mackey has said he wants to get into the healthcare business by opening medical clinics. Nine Key Attributes of Reputation Rank Innovation 1 People management 1 Use of corporate assets 3 Social responsibility 1 Quality of management 1 Financial soundness 4 Long-term investment value 2 Quality of products / services 1 Global competitiveness 5 Company Profile Subscribe to The Fortune Daily and get updates daily and more! See all newsletters

19 Singapore Airlines E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Pascal Parrot — Getty Images Rank 19 Prev Rank 18 Industry Airlines Industry Rank 2* Prev Industry Rank 2 Overall Score 5.58 HQ Country Singapore Website http://www.singaporeair.com The airline, which last year was chosen by Fortune readers as the best for business travelers, unveiled new premium economy cabins that were part of a $80 million collaboration with London-based JPA Design. The company took to social media to unveil the new cabins with a treasure hunt on Facebook, Twitter, and Instagram. Nine Key Attributes of Reputation Rank Innovation 4 People management 2 Use of corporate assets 2 Social responsibility 6 Quality of management 5 Financial soundness 4 Long-term investment value 7 Quality of products / services 1 Global competitiveness 4 Company Profile (*)- Tie in rank.

20 Microsoft E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Kiyoshi Ota — Bloomberg via Getty Images Rank 20 Prev Rank 24 Industry Computer Software Industry Rank 4 Prev Industry Rank 4 Overall Score 6.61 HQ Country USA Website http://www.microsoft.com MSFT 43.85-0.21 (-0.47%) FEB 27 4:00 PM EDT The software giant climbs four spots after new CEO Satya Nadella took the reins and made aggressive moves into cloud-based software and completed the acquisition of smartphone maker Nokia. Though a restructuring resulted in more than 18,000 layoffs, Microsoft had a successful launch of free Office software for the Apple iPad and plans to release the new Windows 10 operating system in 2015. Nine Key Attributes of Reputation Rank Innovation 8 People management 3 Use of corporate assets 3 Social responsibility 3 Quality of management 4 Financial soundness 1 Long-term investment value 4 Quality of products / services 6 Global competitiveness 1 Company Profile Subscribe to The Fortune Daily and get updates daily and more! See all newsletters

21 3M E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Scott Eells — Bloomberg via Getty Images Rank 21 Prev Rank 23 Industry Medical Products and Equipment Industry Rank 2 Prev Industry Rank 2 Overall Score 6.12 HQ Country USA Website http://www.3m.com MMM 168.65-0.96 (-0.57%) FEB 27 4:00 PM EDT The manufacturer of Scotch tape and Post-it notes is benefitting from low raw material costs, like plastics and other petroleum-based materials. The company also announced investments in smart energy electronic chipsets, speech enhancement technology and a portable alcohol breath test device. Nine Key Attributes of Reputation Rank Innovation 2 People management 2 Use of corporate assets 8 Social responsibility 5 Quality of management 5 Financial soundness 2 Long-term investment value 6 Quality of products / services 2 Global competitiveness 2 Company Profile

22 Wells Fargo E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Craig Warga — Bloomberg via Getty Images Rank 22 Prev Rank 35 Industry Megabanks Industry Rank 2 Prev Industry Rank 1 Overall Score 7.75 HQ Country USA Website http://www.wellsfargo.com WFC 54.79-0.36 (-0.65%) FEB 27 4:02 PM EDT The San Francisco-based bank jumped 13 spots from last year. It has launched a $10 million Cleantech Innovation Incubator to benefit clean technology startups and also became the first large bank to devise a government-approved bankruptcy action plan in the event of an economic collapse. Nine Key Attributes of Reputation Rank Innovation 2 People management 2 Use of corporate assets 1 Social responsibility 1 Quality of management 1 Financial soundness 1 Long-term investment value 1 Quality of products / services 1 Global competitiveness 6 Company Profile Subscribe to The Fortune Daily and get updates daily and more! See all newsletters

23 Goldman Sachs Group E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Scott Eells — Bloomberg via Getty Images Rank 23 Prev Rank 33 Industry Megabanks Industry Rank 1 Prev Industry Rank 3 Overall Score 7.81 HQ Country USA Website http://www.goldmansachs.com GS 189.79-2.41 (-1.25%) FEB 27 4:02 PM EDT The premiere investment bank and financial services firm helped Uber raise $1.6 billion in financing and plans to help music streaming service Spotify to raise $500 million. The bank’s president and chief operating officer Gary D. Cohn says the firm is also ready to capitalize on low oil prices by advising on potential mergers and acquisitions. Nine Key Attributes of Reputation Rank Innovation 1 People management 1 Use of corporate assets 2 Social responsibility 7 Quality of management 2 Financial soundness 2 Long-term investment value 2 Quality of products / services 2 Global competitiveness 1 Company Profile

24 Toyota Motor E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Kiyoshi Ota — Bloomberg via Getty Images Rank 24 Prev Rank 25 Industry Motor Vehicles Industry Rank 1 Prev Industry Rank 2 Overall Score 7.86 HQ Country Japan Website http://www.toyota-global.com Due to faulty airbags made by Japanese company Takata, more than 14.5 million vehicles made by 10 different automakers have been recalled since 2013. Toyota announced that it is leading the effort to fund a third-party investigation into the problem. Because Toyota relied less on Takata products than some competitors, Toyota says it did not incur large financial damage from the recall and expects 2014 to be its most profitable year ever. Nine Key Attributes of Reputation Rank Innovation 2 People management 1 Use of corporate assets 1 Social responsibility 1 Quality of management 1 Financial soundness 1 Long-term investment value 1 Quality of products / services 1 Global competitiveness 1 Company Profile Subscribe to The Fortune Daily and get updates daily and more!

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25 IBM E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by Sean Gallup — Getty Images Rank 25 Prev Rank 16 Industry Information Technology Services Industry Rank 2 Prev Industry Rank 2 Overall Score 7.22 HQ Country USA Website http://www.ibm.com IBM 161.94+1.07 (0.67%) FEB 27 4:02 PM EDT Revenues for Big Blue slipped 6% last year to $92.8 billion, giving it 11 straight quarters of declining revenue, and CEO Ginni Rometty announced a restructuring to focus on its core big data and cloud-based services. A partnership with Marriott will use IBM’s cloud in its IT operations at more than 4,000 properties around the world, and Japan’s Softbank Telecom plans to rely on IBM’s Watson technology. Nine Key Attributes of Reputation Rank Innovation 1 People management 2 Use of corporate assets 2 Social responsibility 1 Quality of management 2 Financial soundness 2 Long-term investment value 2 Quality of products / services 2 Global competitiveness 1 Company Profile

26 Facebook E-mail Tweet Facebook Google Plus Linkedin Share icons Share icons Photograph by David Paul Morris — Bloomberg via Getty Images Rank 26 Prev Rank 38 Industry Internet Services and Retailing Industry Rank 2 Prev Industry Rank 3 Overall Score 7.78 HQ Country USA Website http://www.facebook.com FB 78.97-1.44 (-1.79%) FEB 27 4:14 PM EDT The social network experienced booming growth in 2014. Though its stock price fell precipitously after its 2012 IPO — it took more than a year to climb above it’s initial $38 listing price — the company has amply recovered, with stock trading at more than $75 in early 2015. Revenue was also up 58% for the year thanks to ad revenue. Now Facebook just needs to figure out how to keep teenage users, one of advertising’s most sought demographics. Nine Key Attributes of Reputation Rank Innovation 3 People management 2 Use of corporate assets 1 Social responsibility 3 Quality of management 2 Financial soundness 2 Long-term investment value 2 Quality of products / services 3 Global competitiveness 2 Company Profile Subscribe to The Fortune Daily and get updates daily and more! See all newsletters Skip to toolbar My Site Reader Follow Log Out