People
Amanda Mackenzie OBE

High achiever ... big role in rebranding Norwich Union to become Aviva ... now leading the marketing of the SDGs

Burgess COMMENTARY

Peter Burgess

Brief Biog: Amanda was a member of Aviva's Group Executive for 7 years as CCMO and joined Aviva to change the name from Norwich Union and to set up a global marketing and communications function. Amanda has over 25 years of commercial experience, including director roles at British Airways Airmiles, BT and British Gas. She is also a non-executive director of Mothercare Plc. and sits on the audit committee. She has been on the board of the National Youth Orchestra for 8 years and is a member of Lord Davies steering group to increase the number of women on boards. Amanda is a Life Fellow of the RSA and Fellow and Past President of the Marketing Society. Amanda is on loan from Aviva as Executive Advisor to Richard Curtis and team for ‘Project Everyone’, which is a campaign for the UN to make The Global Goals famous. In the launch week 3 billion people were reached.