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Peter Burgess

Esoko: Ghana's Innovative Text Messaging System That Empowers Farmers - Talking Heads

https://youtu.be/vGjOicZfGb4

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English (Automatic Captions) 0:00mmm 0:10could use this mold of my mind on a he grows tomatoes to feed his family and 0:14about %uh for the Proteas 0:15my sugar potatoes and chickens like most small farmers in Ghana 0:19and the rest of the continent opportunities to sell their cross okasha 0:23a few and far between 10 many things can be but I for with food 0:27things like health care and education cannot small farmers face a range of 0:31challenges when trying to sell their crops 0:33one problem is the hamas often struggle to decide what crops to grow 0:37as they have limited knowledge of current market trends making a decision 0:40to plant a crop without understanding what is selling price will be six months 0:44when it's time to advanced could spermicide read the comic risked 0:47and a problem from his face he said India cross eyed look %uh markets 0:51as transportation is often costly and it is a gamble 0:55as far must be to transport the across not knowing the market demand of value 0:59what was follows do as a result is sold to look at Rita's 1:02to deny to sell at markets what would a treehouse unfortunately 1:06the street as often take advantage of them with two of us for the abuse 1:10desperate for money the former cells on a wheel 1:13what the price should be to change these dynamics from as need consistent 1:17accurate information about the supply chain gephardt of 1:20my phones are not as common as a cloth 1:24most famous the simple tool offers new opportunities to make information 1:27accessible 1:28in the remotest of places a so-called 1:31it done and innovation uses a simple text messages system 1:35and on I'm partial to bridge the information gap faced by farmers across 1:38Africa what is a good does is provide current look %uh market prices 1:43in matchmaking service that connects buyers and sellers and weather forecast 1:47with needs 1:48antiques for five months I would up for the loot up to date quality information 1:53how was likely due I able to participate in the food economy 1:56as and people shareholder based on the so-called platform 2:00from eyes are now able to make informed decisions and increase the Aetna com 2:04they are currently six thousand farmers use India support platform the 16 2:08countries in Africa 2:09I was using this so cool I N E 10 to 20 piece in my income 2:13arianna new assisted percent of people any a primary income from small farm 2:18production in Africa 2:19this simple my son is has the potential to make bannister ninety contribution to 2:23the alarms 2:24another great idea born in Africa 2:34mmm Published on Dec 19, 2013 Using a simple text messaging system Esoko - a Ghanian innovation - has bridged the information gap faced by smallholder farmers by providing current market prices, weather forecasts & tips that directly connect farmers to a larger supply chain of traders, transporters and buyers. Animated & produced by Sketchbook Studios | Written by Ivana Abreu, Ari Kruger & Tanner Methvin | Creative direction from Ivana Abreu & Ari Kruger | Photography by Nana Kofi Acquah | Voice Over by Dr. Kolade Arogundade To view related videos visit http://www.talkingheads.org.za/watch/ SHOW MORE COMMENTS Add a public comment...