![]() Date: 2024-08-16 Page is: DBtxt003.php txt00012630 | |||||||||
Economic Outlook | |||||||||
Burgess COMMENTARY | |||||||||
If policy makers and businesses get it right, linking the physical and digital worlds could generate up to $11.1 trillion a year in economic value by 2025. The Internet of Things—sensors and actuators connected by networks to computing systems—has received enormous attention over the past five years. A new McKinsey Global Institute report, The Internet of Things: Mapping the value beyond the hype, attempts to determine exactly how IoT technology can create real economic value. Video MGI partner Michael Chui discusses the economic potential of the Internet of Things. Our central finding is that the hype may actually understate the full potential—but that capturing it will require an understanding of where real value can be created and a successful effort to address a set of systems issues, including interoperability. To get a broader view of the IoT’s potential benefits and challenges across the global economy, we analyzed more than 150 use cases, ranging from people whose devices monitor health and wellness to manufacturers that utilize sensors to optimize the maintenance of equipment and protect the safety of workers. Our bottom-up analysis for the applications we size estimates that the IoT has a total potential economic impact of $3.9 trillion to $11.1 trillion a year by 2025. At the top end, that level of value—including the consumer surplus—would be equivalent to about 11 percent of the world economy (exhibit). Exhibit IoT potential economic impact Would you like to learn more about how we help clients understand the Internet of Things? Achieving this kind of impact would require certain conditions to be in place, notably overcoming the technical, organizational, and regulatory hurdles. In particular, companies that use IoT technology will play a critical role in developing the right systems and processes to maximize its value. Among our findings:
Would you like to learn more about the McKinsey Global Institute? Visit the McKinsey Global Institute page Business-to-business applications will probably capture more value—nearly 70 percent of it—than consumer uses, although consumer applications, such as fitness monitors and self-driving cars, attract the most attention and can create significant value, too. The IoT has a large potential in developing economies. Still, we estimate that it will have a higher overall value impact in advanced economies because of the higher value per use. However, developing economies could generate nearly 40 percent of the IoT’s value, and nearly half in some settings. Customers will capture most of the benefits. We estimate that IoT users (businesses, other organizations, and consumers) could capture 90 percent of the value that IoT applications generate. For example, in 2025 remote monitoring could create as much as $1.1 trillion a year in value by improving the health of chronic-disease patients. A dynamic industry is evolving around IoT technology. As in other technology waves, both incumbents and new players have opportunities. Digitization blurs the lines between technology companies and other types of businesses; makers of industrial machinery, for example, are creating new business models by using IoT links and data to offer their products as a service. play 14:22 Audio Getting the most out of the Internet of Things MGI’s Michael Chui discusses how businesses could unlock trillions of dollars in value during the next decade. The digitization of machines, vehicles, and other elements of the physical world is a powerful idea. Even at this early stage, the IoT is starting to have a real impact by changing how goods are made and distributed, how products are serviced and refined, and how doctors and patients manage health and wellness. But capturing the full potential of IoT applications will require innovation in technologies and business models, as well as investment in new capabilities and talent. With policy actions to encourage interoperability, ensure security, and protect privacy and property rights, the Internet of Things can begin to reach its full potential—especially if leaders truly embrace data-driven decision making. About the author(s) James Manyika, Jonathan Woetzel, and Richard Dobbs are directors of the McKinsey Global Institute, where Michael Chui is a partner; Peter Bisson is a director in McKinsey’s Stamford office; Jacques Bughin is a director in the Brussels office; and Dan Aharon is a consultant in the New York office. Article Actions Share this article on LinkedIn Share this article on Twitter Share this article on Facebook Email this article |