Technology / Blockchain
BioCoin

Russian-based Startup LavkaLavka Plan to Disrupt Global Eco Farming and Organic Food Retail Sector with BioCoin

Burgess COMMENTARY

Peter Burgess

Russian-based Startup LavkaLavka Plan to Disrupt Global Eco Farming and Organic Food Retail Sector with BioCoin



LavkaLavka, an international eco-farming and retail network, has announced a crowdsale of integrated crypto platform BioCoin. The Presale will start on September 25, 2017 and last for two weeks. The main round of tokensale will commence on October 9, 2017.

In a nutshell, BioCoin is an international Blockchain-based loyalty platform, created to facilitate the eco-friendly and healthy agricultural paradigm around the world. As a combination of cryptocurrency and loyalty platform, BioCoin is designed to support local farmers and organic food retailers and allow them to return value into their communities via a system of rewards and discounts.

BioCoins will be used by businesses instead of traditional loyalty reward points as an encouragement for every purchase made within the BioCoin network.

Customers will then be able to use BioCoins as currency in any affiliated store or trade them at the exchange at a more favourable rate. The founders expect growing demand to drive up the price of BioCoin and thus businesses will not suffer losses as a result of discounts but actually accumulate value. In the end, their ambition is to create a financial instrument aimed at supporting ecological farming and green economy locally and generate value for farmers, retailers and customers globally.

LavkaLavka has already built a foundation for BioCoin’s ecosystem creating an international farmer cooperative LavkaLavka. Today LavkaLavka is backed by tens of thousand of consumers, retailers and farmers worldwide and its base is steadily growing. According to LavkaLavka team, about 20 mln BioCoins are already in daily circulation, used by farmers in Russia and several other countries.

“We have just started but we’ve already attracted dozens of businesses – UAZ automobile factory, DoubleB coffee shop network, hotels on Bali and Archangelsk and big manufacturers of soda drinks and biofertilizers. We’re growing quite rapidly. The preliminary round of presale was conducted in late August, before we even got the site fully operational. We’ve sold almost 30 mln BIO, which amounts to almost $435,000.” said Boris Akimov, cofounder at LavkaLavka

Out of a billion BioCoins that will be issued, 800 mln will be sold during the ICO campaign while the rest will be reserved for marketing needs, bounties and salaries. The team hopes to gather at least $20 mln overall.
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About Richard Kastelein

Founder of industry publication Blockchain News, partner at ICO services collective CryptoAsset Design Group (helped raise over $200m+), director of education company Blockchain Partners (Oracle Partner) and ICO event organiser at leading industry event CryptoFinancing (first ICO event in Europe) - Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of half a dozen Blockchain startups and has written over 1200 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London, Manchester, Minsk, Nairobi, Nanchang, San Mateo, Shanghai,Tel Aviv and Venice. His network is global and extensive.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com and his work and ideas have been translated into Dutch, Greek, Polish, German and French.

A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world.

In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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