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New influencer marketing guidelines: the rules marketers need to play by | 22nd November, 3:00pm GMT
New influencer marketing guidelines: the rules marketers need to play by
Join us as we take a deep dive into the new guidelines on advertising disclosure recently released by the Committee of Advertising Practice (CAP) and Advertising Standards Authority (ASA).
We will be joined by Emma Smith from the Committee of Advertising Practice (CAP), the regulator behind the new Influencer Guide, and Sarah Penny from Influencer Intelligence to explain what the new guidelines mean for businesses and how to get the most out of an influencer collaboration, while playing by the rules.
Tune in to the 40-minute webinar to get a detailed breakdown of:
What the rules are when it comes to sponsorship disclosure
What the ASA considers to be an ad
How to make clear when a piece of content is an ad
What the CMA’s requirements are
What happens if someone makes a complaint about a post to the ASA
Best practice tips
Live Q&A
Webinar Details:
New influencer marketing guidelines: the rules marketers need to play by
Thursday 22nd November 2018, 3:00pm GMT
If you cannot attend live, please register and we will send the recording out afterwards to all registrants.
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