Date: 2024-08-16 Page is: DBtxt003.php txt00016448
Peter Burgess
March 20, 2019 THE BIG STORY Student Climate Change Protest Points to Next Workforce Issue
Youth Strike 4 Climate’s global protest on March 15 by an estimated one million students demonstrating against inaction on climate change marks a new generation gap issue. A larger share of youth in 26 countries are concerned about climate change compared to people over 50, according to a Pew survey.
Who are these young people? They are the workforce of the future, as well as the customers and clients of companies from whom they are demanding action.
At a recent CEO Forum organized by Chief Executives for Corporate Purpose, 60 CEOs cited “Prepare for the future of work” as their number one concern. Today, 30 percent of the workforce is millennial; by 2025, 75 percent will be of that generation. In that cohort, 76 percent consider a company’s social and environmental commitments before deciding to work for them, according to a PwC report.
This workforce will soon be joined by the oldest segment of the Youth Strike 4 Climate group, those who are now in their early twenties. Companies will need to step up their commitments and their reporting on sustainability initiatives to attract and retain the best talent among these future workers. Newer and younger employees will expect a company’s mission to include mitigating climate change as part of its core purpose. Read More>
- John Howell, Chief of Thought Leadership and Editorial Director, 3BL Media
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THE BIG STORY
Student Climate Change Protest Points to Next Workforce Issue
Youth Strike 4 Climate’s global protest on March 15 by an estimated one million students demonstrating against inaction on climate change marks a new generation gap issue. A larger share of youth in 26 countries are concerned about climate change compared to people over 50, according to a Pew survey.
Who are these young people? They are the workforce of the future, as well as the customers and clients of companies from whom they are demanding action.
At a recent CEO Forum organized by Chief Executives for Corporate Purpose CECP, 60 CEOs cited “Prepare for the future of work” as their number one concern. Today, 30 percent of the workforce is millennial; by 2025, 75 percent will be of that generation. In that cohort, 76 percent consider a company’s social and environmental commitments before deciding to work for them, according to a PwC report.
This workforce will soon be joined by the oldest segment of the Youth Strike 4 Climate group, those who are now in their early twenties. Companies will need to step up their commitments and their reporting on sustainability initiatives to attract and retain the best talent among these future workers. Newer and younger employees will expect a company’s mission to include mitigating climate change as part of its core purpose.
Case Study: Dick’s Sporting Goods
Barriers that have held businesses back from acting on gun control continue to be broken down by Dick’s Sporting Goods. As covered by TriplePundit, the company is removing guns from 125 of its 729 stores, following last fall’s 10-store trial in which hunting products were replaced by sporting goods and apparel. That test produced better margins and higher sales, CEO Ed Stack told Bloomberg.
Early last year, after the Parkland School shooting, Stack said, 'We needed to make a statement about what was going on in this industry.' The company then banned sales of assault weapons and raised the age limit for gun sales to 21.
Dick’s stand was a factor in slower 2018 sales (down two percent) although the company’s gross profit margin remained the same and earnings per share actually rose. Analysts noted that being a national retailer and a go-to brand name has made Dick’s profitable over the past decade, with a return on equity averaging 12.3 percent. Shares of Dick's are up 19 percent since the company made the decision to stop selling guns, easily outpacing the S&P 500 Index and retail sector averages over the same period, according to Seeking Alpha. Also noted was a 12 percent decline in national firearms sales for 2018.
Stack says Dick’s is not backing down from its stand. “If we had a mulligan, we’d do it all over again,” he told CNBC.
Last month, Stack was one of four CEOs to sign a letter supporting a universal gun control bill that passed in the House. (The others: Chip Bergh, Levi’s; Scott Rechler, RXR Realty; and Blake Mycoskie, TOMS.) Stack recently joined the business council of Everytown, a nonprofit that advocates for gun control, reports Bloomberg.
C-SUITE COMMENTS
“Building sustainability into the core of our purpose as a company impacts our operations, our customers, our suppliers and our communities—and it also impacts our employees. When you work for 3M, you are changing the world. That’s what we do—we use science to help solve global challenges and to improve every life.” —Dr. Gayle Schueller, Vice President and Chief Sustainability Officer, 3M
Excerpted from hrmasia.com. PEOPLE ON THE MOVE Steven Wolfe Pereira has been named CEO of Encantos, which develops multicultural entertainment and educational brands for youth under 14. He was previously VP of brand strategy and marketing solutions at Oracle and VP of partnership marketing and business intelligence at Univision.
Lynne Twist and Ron Shaich have joined the board of directors of Conscious Capitalism. Twist is Founder of the Soul of Money Institute and author of The Soul of Money: Transforming Your Relationship with Money and Life. Shaich is Founder and former Chairman and CEO of Panera Bread.
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C-SUITE COMMENTS
“Building sustainability into the core of our purpose as a company impacts our operations, our customers, our suppliers and our communities—and it also impacts our employees. When you work for 3M, you are changing the world. That’s what we do—we use science to help solve global challenges and to improve every life.” —Dr. Gayle Schueller, Vice President and Chief Sustainability Officer, 3M Excerpted from hrmasia.com. PEOPLE ON THE MOVE Steven Wolfe Pereira has been named CEO of Encantos, which develops multicultural entertainment and educational brands for youth under 14. He was previously VP of brand strategy and marketing solutions at Oracle and VP of partnership marketing and business intelligence at Univision. Lynne Twist and Ron Shaich have joined the board of directors of Conscious Capitalism. Twist is Founder of the Soul of Money Institute and author of The Soul of Money: Transforming Your Relationship with Money and Life. Shaich is Founder and former Chairman and CEO of Panera Bread. About the Brands Taking Stands™ Newsletter To read this week's newsletter in full or review archived editions, click here. John Howell is the Chief of Thought Leadership and Editorial Director at 3BL Media. Share this newsletter: Forward This blankTweet This blankSend to Linkedin blankSend to Facebook Follow Brands Taking Stands on Twitter: @BrandsTkgStands. 3BL Media is your go-to partner for shaping, sharing and strategically targeting purpose-driven stories, initiatives and ideas with the people who matter. update subscription preferences © 3BL MEDIA, LLC