Date: 2024-12-21 Page is: DBtxt003.php txt00016949
Initiatives
IMAGINE
Peter Burgess
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Date: 2024-12-21 Page is: DBtxt003.php txt00016949 | |||||||||
Initiatives | |||||||||
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Burgess COMMENTARY Peter Burgess | |||||||||
| NOTE: This was not sent to Jeff Seabright, but to Valerie Keller Peter Burgess 10:05 AM Congratulation ... I hope you are able to get meaningful traction with IMAGINE. I have argued for a long time that initiatives like IMAGINE will not get meaningful traction until better metrics are used to manage all of the actors and activities in the socio-enviro-economic system. Big companies are the biggest actors in this system, but the leverage is in the hands of customers who choose products made by companies to support and improve their quality of life. Metrics that are only about economic factors (profit, GDP, stock prices) are not enough. The metrics must also include social impact and environmental impact with as much rigor as the numbering of financial performance! Numbering about products is as important as numbering about companies. Best wishes! | |||||||||