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Shelly Palmer

Shelly Palmer ... THURSDAY, FEBRUARY 18, 2021

Burgess COMMENTARY

Peter Burgess
Original article:
Facebook and Google are different Shelly Palmer Unsubscribe 9:17 AM (4 minutes ago) to me ShellyPalmer THINK ABOUT THIS THURSDAY, FEBRUARY 18, 2021 The showdown down under is heating up. Earlier this week, Google agreed to pay tens of millions of dollars to big news organizations to get ahead of a new law in Australia that would force them to do so. Facebook, on the other hand, dug in its heels and said, 'No.' Facebook and Google's vastly different reactions to this pending legislation highlights a mistake many make by using a term like 'big tech' to describe Facebook, Amazon, Google, Microsoft, Apple, and other 'household name' tech companies. The only thing these companies have in common is that they translate data into wealth. Other than that, their business models and priorities are entirely different. Facebook is a social network using data to promote engagement. The data it uses is user-curated and user-created. Facebook does not care where this data comes from. Real news, fake news, your crazy conspiracy theory, someone else's crazy conspiracy theory… as long as you will engage with it (and it puts you in the mood to click on an ad), it's OK with Facebook. You can say Facebook collects and acts on data that describes your aspirations. Google is an advertising optimization engine that collects and uses data that describes your intentions. For Google, credible news from credible sources is key; it can't organize the internet if it doesn't have all the information it needs to do so. Characterizing this fight as 'Google is willing to pay, but Facebook is not,' is factually correct, but there's much more to the story. -s P.S. We'll talk about this (and more from this busy week of news) in today's Technology, Media & Marketing online networking salon at 11:05 a.m. EST. Get your credentials here.

Today’s Most Interesting Stories Shelly's Blog: A dispassionate discussion about the impeachment Is it possible to have a dispassionate discussion about the United States Senate's 2nd Impeachment Trial of Donald J. Trump? I'd like to try because there are lessons here that should be discussed dispassionately. Read More · Shelly Palmer
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Facebook Blocks News in Australia, Diverging With Google on Proposed Law With Australia moving to make the tech companies pay for news, Facebook took a hard line, while Google has struck deals to pay publishers. Read More · NYTimes
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Perseverance rover will arrive at Mars with a bang: How NASA will listen The lone seismic station on the red planet will try to capture the phases of the rover's arrival. Read More · CNET
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Bloomberg: Apple Hiring Engineers to Work on 6G Wireless Connectivity Apple only adopted 5G connectivity in its iPhones last year, and 6G isn't expected to roll out until around 2030, but the job listings indicate Apple is eager to get involved at the earliest stages in the development of the new technology. Read More · MacRumors
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White House now says 100 companies hit by SolarWinds hack, but more may be impacted The US government has released updated figures on the number of companies and federal agencies it believes were impacted by the recent SolarWinds hack. Read More · The Verge
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Google Maps will now let you pay for parking and transit without leaving the app Google Maps can already tell you which train to take or map out an optimal driving route. Now, it's simplifying travel even more by letting users pay for parking or public transportation right from their phones. Read More · CNN
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Prep Your Tech for Power Outages and Other Emergencies Before a blackout hits your area, here are the phone settings you’ll want to enable and the gear that will keep you connected in case of a power outage. Read More · WSJ
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