Date: 2024-08-16 Page is: DBtxt003.php txt00020995
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Hannah Power
Hannah Power ... initiative to build a personal brand
Original article:
Burgess COMMENTARY
Peter Burgess
Hannah Power
9:04 AM (8 minutes ago) to me
Hi Peter,
Hope you had an awesome weekend and are ready for the week ahead,
I emailed you all a few weeks ago to give you an update on where I'm at and have been thinking about what I'd like to share with you all going forward.
I've decided that the most helpful thing I can do, alongside sharing tips, ideas and useful information, is to share my OWN journey of building my personal brand and business, as I am on a similar journey to so many of you in this list. I want to do this in the hopes that it may inspire, teach or helps you to feel less alone!
So, for a quick update, my goal is to focus on delivering 1:1 and Group Coaching whilst creating a load of INSANELY useful online courses and programmes. I am obsessed with e-learning, it has completely changed my life and know that once we commit, we can transform our lives and expand our minds.
I don't know about you, but I find digital products hugely exciting. The opportunity to put everything in my brain into one place which I can sell again and again, without swapping any time for money BUT without the hassle of inventory and shipping (how hectic is the post office!) gets me goingggggg.
Over the last couple of years, we've seen a massive push of everybody wanting to create digital products, mainly online courses because they come with freedom, flexibility, passive income and so many other benefits.
However, digital products come with their own challenges and I've spoken to countless people who've invested thousands in building courses and then not known what to do with them, who to market them to, or really, how to turn them into a revenue generator.
So far, I've run two online courses, right at the start of Covid. Between the two I probably did about £10k in revenue and was able to help hundreds of people navigate the scary world we moved into in April last year. However, from June onwards I focused on building out my agency, so put my course life on hold, until now!
I'm really of a belief that you should never create a course before you've delivered it in person, over and over again and sense checked it, tested it and made SURE that it works. I might annoy some people by saying that, but I really think that you should always test your content in real life before you try and automate it and turn it into a product.
SO, after 3 years of personal branding, having delivered 1:1 coaching, group coaching, written a book, spoken at events and run an agency, it is now time for me to put all I've learnt into one monster (but a cute monster) course, ALL your personal branding questions and concerns into one place.
I want to bring you on the journey of creating this course, this course is for YOU for more than one reason. Firstly, it's going to help those of you who are building your brand, or thinking about building or brand but it ALSO will support those of you who plan to put your knowledge and expertise into a course yourselves one day!
This leads me to my question and where I'd love your advice, the name of my brand new, cute monster, personal branding 101 course!
I would love love LOVE your thoughts so I've set up a quick google doc, please vote here and I will let you know the winning title by the end of the week!
Next week I will be back in touch to let you know where I'm at so far with the course and to give you some ideas about how I'm feeling, what I'm struggling with and what I would recommend if you're planning to go down the course route yourself.
Thank you so much, everybody. And I look forward to hearing your results.
Always celebrating you,
Hannah
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Hannah Power Ltd, 40A The Borough, Farnham, GU97NW, United Kingdom
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Peter Burgess 9:12 AM (0 minutes ago) to Philippa
Philippa
This sounds very much like something you might have written ........................ !!!!!!!!!!!!
PeterB _____________________________ Peter Burgess ... Founder and CEO TrueValueMetrics ... Meaningful Metrics for a Smart Society True Value Impact Accounting ... Multi Dimension for ALL the Capitals http://www.truevaluemetrics.org LinkedIn: www.linkedin.com/in/peterburgess1/ Slideshare: http://www.slideshare.net/PeterBurgess2/ Twitter: @truevaluemetric @peterbnyc Telephone: 570 202 1739 Email: peterbnyc@gmail.com Skype: peterbinbushkill