Date: 2024-12-21 Page is: DBtxt003.php txt00021172
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Shelly Palmer
Shelly Palmer ... The Palmer Group ... TUESDAY, OCTOBER 26, 2021
Original article:
Burgess COMMENTARY
Peter Burgess
Shelly Palmer
8:28 AM (44 minutes ago)
to me
ShellyPalmer THINK ABOUT THIS
TUESDAY, OCTOBER 26, 2021
Addressing some of the recent 'headwinds' facing Facebook, CEO Mark Zuckerberg said, 'Good faith criticism helps us get better, but my view is that we are seeing a coordinated effort to selectively use leaked documents to paint a false picture of our company.'
Really? Stop it. Facebook is guilty of everything it is being accused of (and much, much more), but none of that matters. Unless the government decides to nationalize social media, nothing is going to change. If -- by some distortion of reality -- the government wins this battle (it can't, BTW), the aftermath will make us wish for the 'good ol' days.'
Facebook does not create content. Facebook does not 'decide' what we like. Facebook feeds us what we train it to feed us.
Think about this… when you were a kid, you would have loved to only eat cookies. But no matter how much you begged, someone in authority prevented you from living on a pure Cookie Monster diet, presumably 'for your own good.' But cookies taste great! (Please substitute your favorite food for cookies; your 'feed' will, by default, be customized for you.) Given a choice, you would only eat cookies. (Do you see where this is going?) Facebook feeds you what you want. That's all it does.
If you think Facebook is going away, think again. Facebook is one of the most effective advertising platforms in the world. There is nothing to replace it. Not TV, not radio, not other social media platforms, not Google, not Amazon, not Walmart, not Tencent, not Baidu, not chat, nothing.
Why? Aside from the fact that it feeds you exactly what you want when you want it, Facebook is immune to the demise of third-party cookies, and Zuck is committed to dealing with the issues caused by Apple's ATT privacy policy. (Speaking of Apple's privacy policies, ask a developer how much it now costs to launch an app. Apple's parochial attitude is probably a 10x tax on app developers, but that's a story for another day.)
The only way to stop Facebook is to tell people they can't have what they want, then to tell advertisers that they can't use available technology to maximize their return on advertising spend by putting the right ad in front of the right person, in the right place, at the right time. Both of these ideas are non-starters.
There are a couple of very specific ways to add some content controls to all social media platforms; sadly, because they require nuanced thought, experimentation, and complex iteration, none of them are being discussed in the town square. Our politicians are profoundly unprepared to fight this fight, and they are either going to lose huge or do more harm than good.
What you see on Facebook (and any other social media platform) is a highly accurate reflection of you. If you don't like what you see, you can begin changing the world one post at a time. Please post your thoughts and comments to PGX, our private social network. -s
P.S. Is the Bitcoin ETF crypto's 'Netscape' moment? We're going to discuss what that means (and why you should care) on the Shelly Palmer #CryptoWednesday Livestream tomorrow (Wednesday) at 12:15 p.m. ET on YouTube Live. Get your credentials here.
P.P.S. Is Disney planning to sell ESPN? That's the latest rumor at the proverbial water cooler, and today’s all-new episode of Techstream explores that topic and the real “cost” of sports. Listen now on Apple, Spotify, or Amazon.
Today's Most Interesting Stories
Here are all the Facebook Papers stories They paint a picture of Facebook that's very different from what Mark Zuckerberg likes to say. Read More · Protocol
Shelly's Blog: The Metazoic Era As we transition from the Cenozoic Era (the age of mammals) to the Metazoic Era (the age of metaverses), it should be noted that the vast majority of people entrapped and addicted to social media already live in a metaverse. Social media platforms have nothing to do with reality; the environments depict aspirational worlds where everyone is their very best self. In the metaverse (meta: to describe, verse: egotistically short for universe), everyone lives their ideal lives, visits amazing places, hangs out with incredible people, and has photographic evidence to prove it. In a metaverse, every event is epic, so even mishaps are considered exceptional. How might this evolve? Mark Zuckerberg has an idea. Read More · Shelly Palmer
VIDEO: What is the Metaverse? The metaverse is all the rage right now. Facebook believes so heavily in the metaverse that it plans to rename itself to tie into its metaverse-based future. Shelly Palmer talks with Bianca Peters and Raegan Medgie about what the metaverse is -- and why you should care. Read More · Shelly Palmer
Facebook is spending at least $10 billion this year on its metaverse division Facebook plans to spend at least $10 billion this year on Facebook Reality Labs, its metaverse division tasked with creating AR and VR hardware, software, and content. Read More · The Verge
Mastercard says any bank or merchant on its vast network can soon offer crypto services The announcement could lead to a significant expansion in the ways regular Americans earn and spend bitcoin and other cryptocurrencies. Read More · CNBC
iPhones Can Apparently Now Be Hacked Just By Texting Them A journalist says a hacker was able to access his iPhone after sending him a text message — even though he never clicked on any links. Read More · Futurism
Apple Releases iOS 15.1 and iPadOS 15.1 With SharePlay, ProRes, Auto Macro Toggle, Vaccine Cards in Wallet and More Apple today released iOS and iPadOS 15.1, the first major updates to the iOS 15 operating system that was released in September 2021. iOS 15.1 comes one month after the launch of iOS 15. Read More · MacRumors
10 Great macOS Monterey Features Worth Upgrading For Apple today released macOS Monterey to the public after several months of beta testing, and it brings a whole slew of useful new features and changes to apps like Safari, Maps, FaceTime, Notes, Photos, Messages, and More, along with some great quality of life improvements. Read More · MacRumors
Matt Damon partners with Crypto.com around clean water project The blockchain industry continues to be a major source of charitable contributions, with Crypto.com offering $1 million to Matt Damon's clean water project. Read More · Cointelegraph
Upcoming Online Events 27 OCT - Shelly Palmer #CryptoWednesday livestream - A weekly interactive livestream focused on DeFi, blockchain, cryptocurrency, NFTs, smart contracts, what's new, what's next, and what it means for your business. Now at 12:15 p.m. ET. Get a calendar invite here.
Online Networking Salons Free, category-specific, weekly, 25-minute, super-curated, small Zoom meetings where you meet new people, bump into old friends, hang out for a bit, and then get back to work. Weekdays 11:05 a.m. to 11:30 a.m. EST on Zoom
- Tuesday - Leading Edge Tech (5G, AI, Emerging)
- Wednesday - Women Championing Women
- Thursday - Technology, Media & Marketing
About The Palmer Group My company is called The Palmer Group. We work on digital transformation, marketing, strategy, data science, AI and Machine Learning with Fortune 500 companies like Ford, PepsiCo, Walt Disney, Facebook, Delta Air Lines, Charter, Travelers, GSK, Marriott, Viacom, Discovery, SunTrust Banks, and PVH, to name a few. Please contact us to learn how we can help accelerate your digital transformation projects. Read More · The Palmer Group
Please note: I am not a financial advisor. Nothing contained herein should be considered financial advice. If you are considering any type of investment you should conduct your own research and, if necessary, seek the advice of a licensed financial advisor.
This email was sent to: peterbnyc@gmail.com
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