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Date: 2024-12-21 Page is: DBtxt003.php txt00021637
PRICES
I-PHONE PRICES

The price of I-Phones around the world in local hours of work



Open PDF: Grover-on-prices-of-I-phones-21637.pdf
Burgess COMMENTARY
Apple is one of the richest companies in all of history. Its mobile phone is a most amazing piece of technology with immense digital processing power. The Apple company has also done an amazing job of optimizing its operations for profit maximization. The profit performance of the company is quite spectacular.
The I-phone product os also quite amazing. I learned about the engineering of telephony in the very early days of my engineering training, and I observed some of the early engineering that started to enable the move from analog to digital technology for communications. A company where I was budget manager was involved with the engineering design and production of the digital communications for the Appollo space program in the 1960s going into the 1970s. The digital technology of 1970 was puny compared to what is now possible (2022) with current digital technology. The idea that the power is doubling every 18 months is perhaps one of the greatest understatements of all time!!!!!
A lot of attention is paid to the value of an I-phone ... and its value is certainly substantial ... and Apple is not shy about pricing its products to monetize this value for their own profit performance.
A lot of attention is paid within the company to the cost ... every little bit of cost throughout the supply chain. This is not well understood at all by outsiders, but it is incredible important in order to understand the state of the Apple product and its eco-system. Nobody can give a simple answer to the question 'Wher is the Apple I-phone made?'
Nor do we know much about the bad impacts that are associated with the Apple I-phone.
I have a lot of concerns about the way in which younger people rely on constant connectivity. Older folk had to remember stuff in a way that young people do not ... but when there is no Internet and no telphone signal ... the younger folk are in trouble. Human beings and society are losing resilience in ways that are ... to me anyway ... quite irresponsible. What is going to happen if an adversary turns off our communications ecosystem? Is this possible? Yes! Is this likely? A lot more likely than I would wish!!!!!!!!!!!
Peter Burgess
The iPhone Price Index

Data study compares the number of hours someone earning the minimum wage must work to afford the latest iPhone in different countries around the world.
  • - Out of the 50 countries in the study, workers earning the minimum wage in UK must work #21 most to afford an iPhone 13, working 106 hours.
  • - Workers earning the minimum wage in Venezuela would have to work the longest to afford an iPhone 13, at 7,062 hours, or the equivalent of working full time for more than three years. This is nearly double the length of time needed compared to second-place India (3,667 hours).
  • - Workers in China, Thailand and Vietnam, countries in which iPhones are manufactured, must work 680 hours, 760 hours and 917 hours to afford an iPhone 12 respectively.
  • - Danish citizens must work the fewest hours at minimum wage to afford the latest iPhone, clocking in 63 hours at minimum wage. Norway is in close second with 64 hours required.
Berlin, Germany, February 2022 - Grover.com, the consumer electronics rental company, has released a study that examines the affordability of the latest iPhones in countries around the world, assessing the number of hours someone needs to work earning each country’s minimum wage to afford the iPhones 12 and 13. It follows their recent study that analysed the current prices and affordability of popular electronic goods around the world. As first-hand observers of the pandemic’s impact on the global economy, Grover were motivated to refine their initial study to examine the affordability of the latest iPhones for workers earning the country’s minimum wage.

How the study was conducted:

The index was conducted as part of a larger study that examined the costs of poplar electronics in addition to their availability around the world. The iPhone Price Index began by collecting data on the inflation-adjusted minimum wage as of 2021 in 50 countries around the world, as well as the average cost of the latest iPhones in local brick-and-mortar consumer outlets. In order to achieve comparable price data, currency areas, prices and salary levels were expressed in local currencies and converted into EUR. The researchers then used this data to calculate how many minimum wage working hours it would take in each country in order to afford an iPhone from a brick-and-mortar store.

Findings:

The table below reveals the 15 countries with the least affordable iPhone 12s based on each country’s minimum wage.







Below you will find everything you need to produce an article on the topic, including the full dataset, sources and methodology, as well as royalty-free pictures to include in an article, graphics relating to the data and quotes to write a compelling piece.

FULL DATASET + SOURCES & METHODOLOGY
https://www.grover.com/pr/electronics-price-index-eur


GRAPHICS
https://docs.google.com/document/d/1lbyCwgQqiA_rJFJdSx18RVyo2i77syl-464BTevLFbc/edit


IMAGES
https://drive.google.com/drive/folders/1-LLDdxqayslUC8iNiundQPOBc9f43OKv?usp=sharing


Quotes covering different angles of the story, by Giacomo Dalle Vedove, Grover’s International and Growth VP
https://docs.google.com/document/d/1L0GCYw9cJF5E5SwBSwUpjerayahUZSi7Z-89kJZ8A10/edit


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Instructions for Publication:

Publishers are allowed to publish this data and graphics; we kindly ask that you give credit and link to the source so readers can have access to the full dataset:

FULL DATASET
https://www.grover.com/pr/electronics-price-index-eur


Spokespeople at Grover are available for interviews. If you require an exclusive quote on a particular angle or have any questions, please contact me.

About Grover:

Grover is the European leader in consumer electronics rental commerce, offering its users access to the latest technology in a flexible, monthly subscription model. Founded in 2015 by Michael Cassau, Grover's mission is to find innovative new ways to give people access to the technology they want.

Both consumers and businesses can choose from more than 4,000 tech products - from smartphones and laptops to gaming, VR and smart home gadgets. Grover's service allows its users to keep, change, buy or return products according to their individual needs. Grover rents products in Germany, Austria, Spain, the Netherlands and the US via its own platform (GROVER.COM) and - in Germany - via its broad online and offline partner network, which includes Europe's leading electronics retail group MediaMarktSaturn.

Grover takes a pioneering role in promoting the circular economy: Renting out consumer electronics to multiple users throughout their lifecycle, enabling them to extract maximum value from each product and reduce e-waste. Grover has circulated a total of around 600.000 devices.

With a total funding volume of around €1.2 billion to date and currently more than 450 employees, Grover is one of the fastest-growing scale-ups in Germany.

About Sweet Spot PR:

Based in Berlin, Sweet Spot is a data-driven content agency made up of data journalists, research analysts and content editors, that is responding to the growing challenges facing the media industry as it adapts to the digital world. The agency promotes fact-based, informative and compelling journalism by connecting data-driven journalists with excellent datasets from research agencies and industry patrons.

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Copyright © 2005-2021 Peter Burgess. All rights reserved. This material may only be used for limited low profit purposes: e.g. socio-enviro-economic performance analysis, education and training.