The Rise and Fall of Electro-Motive Diesel | Marketing, Success, Competition | History in the Dark
History in the Dark
Premiered Aug 3, 2023
37.1K subscribers ... 48,504 views ... 1.7K likes
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Electro-Motive Diesel, or EMD, was at one time the dominant manufacturer of diesel locomotives in America, and even around the world. They would pioneer some of the most influential diesel designs with the E-series, F-series, GP9's, and SD40-2's. They defeated nearly all their main competitors initial, but another company would rise and push EMD into the background of the overall market following a handful of mistakes and mismanagement by their parent company: General Motors.
- 0:00 - Intro
- 1:40 - Formation
- 4:29 - General Motors
- 7:54 - Changing the Game
- 10:51 - Destroying the Competition
- 14:09 - A Worthy Opponent
- 19:33 - Falling
'Electro-Motive Diesel (abbreviated EMD) is a brand of diesel-electric locomotives, locomotive products and diesel engines for the rail industry. Formerly an independent manufacturing company, EMD is owned by Progress Rail, a subsidiary of Caterpillar Inc. . Electro-Motive Diesel traces its roots to the Electro-Motive Engineering Corporation, founded in 1922 and purchased by General Motors in 1930. In 2005, GM sold EMD to Greenbriar Equity Group and Berkshire Partners, and in 2010, EMD was sold to Progress Rail.'
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0:00
1:40
4:29
7:54
10:51
14:09
19:33
History in the Dark
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Peter Burgess
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@HistoryintheDark
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@HistoryintheDark
2 weeks ago
For everyone who keeps saying 'EMD MEANS ELECTRO-MOTIVE DIVISION', yes, I know, but only when they were with GM. They switched it after they were spun off and the current brand name is still 'Electro-Motive Diesel.'
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