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QUALCOMM TECHNOLOGIES How Snapdragon revolutionizes smartphones and other device experiences 
Original article: https://www.axios.com/sponsored/content-item/qualcomm-how-snapdragon-revolutionizes-smartphones-and-other-industries Peter Burgess COMMENTARY I got interested in technology ... engineering ... as a child. I was better at pulling things apart to see how they worked than putting them back together ... but I guess it gave me a good foundation for theoretical technical knowledge. Quite early on I got to have a solid appreciation for those that actually did the work ... building things or using what was built. At another level I got some exposure to cutting edge technology as it was in the 1950s and 1960s which gives me an interesting starting point for what has emerged in cutting edge technology in the subsequent decades. One of the companies I worked with built the commnication systems used by NASA on the Apollo Program as well as doing work on the very early silicon chips that are now the foundation of everything digital. More than anything, I know something about the speed that technology is progressing. Some of my other business experience has alerted me to the problem of corruption and the power of bad actors in the modern economy. Bad actors in the modern economy range from those business decision makers with a rather weak moral compass to people with no moral compass at all ... some of whom have immense power and influence. I have been disturbed by the weak processes and precedures that exist to make actors ... especially bad actors ... accountable for their actions. It annoys me that there is a sophisticated professional sector that enables bad actors to operate with almost complete impunity because of huge gaps in the law that were created this way for all the wrong reasons. Bottom line ... amazing technology in the modern world is being used to maximize profit performance quite intensively, but to make the world ... society and environment ... a better place, the technology simply does not get deployed but all that really mobilizes investment funds is profit and nothing else. Peter Burgess | ||
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How Snapdragon revolutionizes smartphones and other device experiences
Billions of cell phones are sold around the world each year, and Snapdragon powers many of them. Christopher Patrick, SVP and GM of Mobile Handsets for Qualcomm Technologies, Inc., explains how Qualcomm Technologies continues to lead this rapidly evolving industry and how Snapdragon technologies continue to expand beyond smartphones and into other consumer experiences like XR, PCs and cars. 1. First things first: How does Qualcomm approach the development of new technologies? What are the company’s main priorities? Chris: For decades, applied research has been the DNA of Qualcomm Technologies, and that’s still our approach. Qualcomm was founded on this idea of bringing researchers and engineers together to develop new ideas and quickly apply them to actual products. For example, back in 2016 we were developing our Snapdragon® 865 platform and working on bringing 8K video capture to smartphones for the first time. At this point, 4K video capture was just starting to make a splash in the market. We see these emerging trends, develop our products and put premium experiences into your hands at incredible speeds because of the R&D engine that we are. This design was built on core research we have been doing for decades on video compression technology. We have a broad and diverse set of products in several sectors, so our approach to imaging, artificial intelligence accelerators, processors, modems, RF systems and more is informed by constant feedback from applied research in each area. 2. What’s in it for you: Let’s talk about Snapdragon, which powers millions of cell phones and laptops. How do the latest upgrades improve user experiences? Chris: We just launched the Snapdragon 8+ Gen 1 Mobile Platform, our follow-on to Snapdragon 8 Gen 1. Snapdragon 8 has been leading the industry in terms of technology, premium user experiences and capabilities. But this newest version is even more optimized. That shows you the pace of the handheld device industry — it’s constant, rapid innovation. For example, with Snapdragon 8+ Gen 1, we optimized the overall performance to give users the best possible gaming experience. Now, you can play high-quality games without worrying about running out of battery or being throttled. 3. How it’s done: How do Qualcomm technologies create the best experience at every tier? Chris: Qualcomm has leading technologies across each tier, but requirements differ. For instance, flagship versus mass tier handsets tend to be highly complex with different battery technologies focused on different use cases. We take the core, best-in-class Snapdragon technology and fan it out across our other tiers with solutions that are optimized for the requirements of that product segment. For each tier, we take our time to optimize and tune each solution but leverage the same core technology. That means, if you’re a handset manufacturer or an application developer, you can develop use cases that quickly move across tiers, and consumers will still get a premium experience at each level. 4. Looking ahead: What can people expect from Snapdragon next? Chris: We have an amazing pipeline of technology coming out. With our core research, every year we are planning and developing new, innovative features. Right now, we’re placing a lot of emphasis on imaging and AI. The combination of those two features is going to be very powerful as AI has a broader and broader impact on image capture. With over 1.8 billion AI-capable devices enabled by Snapdragon, we’re just getting started.
| The text being discussed is available at | https://www.axios.com/sponsored/content-item/qualcomm-how-snapdragon-revolutionizes-smartphones-and-other-industries and |