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Date: 2024-12-26 Page is: DBtxt001.php txt00024062 |
MARKETS AND MARKET RESEARCH
MARKETS AND MARKETS Makinbg contact with a consulting firm from India specializing in market development using echnology Original article: https://www.marketsandmarkets.com/Knowledgestore.asp Peter Burgess COMMENTARY The company 'Markets and Markets' appears to be quite close to the cutting edge of modern management ... but it is probably a small cog or maybe a bigger lever in getting business to do better in terms of profit and growth while not paying much attention to impacts its clients and its advice are having on social and environmental impact. This is a core systemic problem with modern business analysis. The problem is not new, but its scale has increased substantially in the last few decades and accelerated in the last ten as more and more technology has been used to replace essential human thought. Peter Burgess | ||
During the last 60 years there has been an impressive increase in the capabilities and power of technology, but this has not been matched by an equivalent increase in the quality of life of most people and environmental issues have grown at a catastrophic rate. The critical metrics being used by decision makers are no longer fit-for-purpose and need to be upgraded ... as Peter Drucker, the management guru, said years ago 'You manage what you measure!'. Today, I argue that if we improve metrics we can also improve the world ... better society, better environment and better economic performance. Better metrics are needed everywhere and need to be actionable. Profit performance is important, but so is social performance and environmental performance ... and technology ought to be an important enabler of this sort of progress and performance.
https://www.marketsandmarkets.com/Knowledgestore.asp
Aashish Mehra
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