Burgess Manuscripts
TrueValueMetrics
ACTION INFORMATION FOR ALL OF SOCIETY
Metrics about the State, Progress and Performance of Society, the Environment and Economy
Metrics about Impact on People, Place, Planet and Profit
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Chapter 5
ACCOUNTING'S KEY CONCEPTS
5-7 VALUE ANALYSIS
The sector perspective should not be ignored ... ... ...
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Enabling Value Metrics
A step to creating value from data
Data are nothing without analysis. The effective use of the product of
analysis for decision making and holding people and organizations accountable is what makes
Community Accountancy valuable. Experience has shown that performance improves when
there is active feedback and there are the data that enables people and organizations to be held to
account. People may not like it ... but their performance improves. The purpose of analysis is to
get a better understanding. The data are neutral ... the analysis then produces results that might
suggest some conclusions. It really does not matter what analysis is done as long as the result is
better understanding and improved decision making. One value step is moving from data through
analysis to understanding ... another is to move from understanding to effective action. In some
situations this has been done with wonderful results, but mostly there have been interventions
that were more expensive than effective.
Comparative analysis
Comparative analysis has many forms ... including (1) the comparison of data from one locations
with another location; (2) the comparison from one time to another time; (3) the comparison
from one organization to another (4) the comparison of what should be to what actually is; (5)
the comparison of one approach to another approach; etc.
Time series
Time series are very powerful ... the corporate world uses them all the time. Capital markets use
time series ... the public needs to have time series that show what is going on that specifically
impacts their community.
VALUE CHAIN ANALYSIS
Value chain
The value chain has been a critical factor in organizing development, production and marketing
around the globe. The value chain has been structured to maximize profit for the involved
organizations with little regard to the optimization of community value. The results have been
predictable with favorable profit optimization largely offset by value destruction for society.
Transfer prices
Prices are critical in economic analysis and the determination of profit and value to any entity.
Transfer pricing is used to put a value on goods and services as they move from one sub-entity to
another within an organization, or between controlled entities. They are a tool that can be used to
move profit between entities and may have inappropriate consequences.
Management accounting
Management accounting is a subset of accounting that helps to get useful analysis into the hands
of decision makers. Management information is sometimes defined as the least amount of
information that is needed to make good decisions reliably.
Department costs and the variants
A cost center is one way in which costs can be organized to help understand and control costs.
By pulling costs together within a unit called a cost center, it is possible to get information about
a company's activities in a simple way.
Responsibility accounting
Responsibility accounting is the name given to accounting where the reports specifically identify
the responsible managers. This is a useful technique for getting clarity about who is responsible
for what ... and there is rarely much agreement.
Elements of cost
Materials, labor and equipment are the main elements of cost that go into most production
activities ... and determine costs.
Fixed and Variable Costs
But these items also determine the behavior of costs and how costs can be improved.
Breakeven
When costs are thought of as being fixed and variable, and revenues are thought of as being
directly related to quantities, in a profitable activity, there is a mathematical point where
revenues equal the sum of fixed and variable costs. This is known as the breakeven point.
COST/ANALYTICAL ACCOUNTING
Cost accounting
Cost centers, profit centers, investment centers, departments, etc are all rather similar. The key is
to understand what they are doing and what they are costing.
If what they are doing does not seem to have any value ... then some further questions need to be
asked and decisions made.
Corporate accounting systems usually have very effective cost accounting capability, but getting
useful information from these systems is not always obvious.
Unit costs, prices and values
Unit costs, prices and values are very informative ... they make comparison easy both over time
and from place to place. There are some challenges because units of measure and currency
exchange rates may confuse ... but when these issues are taken into account, unit costs, prices
and values are very powerful.
Cost, price, value
Cost, price and value are three numbers that describe economic activity. The relationship
between these numbers determines the performance of almost any economic activity. All of these
measures are important ... any one missing and the understanding of the dynamic of societal
progress is compromised.
Cost, price value and productivity, profit and impact.
Three critical metrics in understanding economic activity are: (1) cost, (2) price, and (3) value.
The relationship between these numbers determines the performance of almost any economic
activity. All of these measures are important ... any one missing and the understanding of the
dynamic of societal progress is compromised. These metrics are a part of a further three critical
indicators:
- productivity ... productivity improves when less cost produces more goods or services;
- profit ... profitability improves when price is increased and cost is decreased; and
- impact on society ... impact improves when the value increases and the cost decreases.
Cost
Cost has multiple components, and one of the most useful data points for cost is the one that
eliminates all the profit elements from the cost value chain. The socio-economic success of the
last two centuries has been reduction in cost.
Price
Price is a key variable in the performance of society. It is not as important as cost, but the way
price is used in society determines the way value is shared between the various economic actors.
Value
Value is what the recipient thinks it is worth. These relationships are key:
- When value is greater than cost there is value adding.
- When cost is greater than value there is value destruction.
Productivity
Productivity is a derivative of cost ... productivity is the most important single metric for the
performance of our global society. In broad terms science and technology has made it possible
for society to live very comfortably, but leadership has not made the decisions that embrace what
is possible for the benefit of a broad society but for narrow self interest.
Profit
Profit is the relationship between cost and price, and has an impact on the stakeholders of the
organization. Profit measures the performance of an organization, but does not bring into account
the costs to society, or on the positive side, the value derived by society. Profit is the key metric
for capital markets, and profit drives corporate stock valuation. Unfortunately profit and
valuation now has taken on a life that is far removed from corporate operations and the impact of
these operations on society with serious consequences.
Value ... impact on society
Impact on society is a function of value and cost, but not only these metrics. Price has a role in
allocating how added value is shared between different segments of society and across the value
chain. Community accountancy explicitly addresses this matter both at the individual community
level and across complex value chains.
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