Date: 2025-01-15 Page is: DBtxt003.php txt00026456
MANAGEMENT METRICS
Social Responsibility Score (SRS)
Corporate ESG ratings capture a business's actions and intentions.
Social Responsibility Score® (SRS)
captures the human response to those efforts.
Social Responsibility Score (SRS)
Corporate ESG ratings capture a business's actions and intentions.
Social Responsibility Score® (SRS)
captures the human response to those efforts.
Original article:
Peter Burgess COMMENTARY
Peter Burgess
The multi-stakeholder metric helping businesses prioritize sustainability
SRS Metric_change the future
A common language to encourage action
Reaching sustainability objectives can be challenging, particularly when progress tracking is inconsistent. The SRS metric simplifies this complexity by offering a universal perception metric. It can be used within and across businesses to quantify the ROI of sustainability.
ESG dimensions
Measure sustainability perceptions.
Corporate ESG ratings capture a business's actions and intentions. Social Responsibility Score® (SRS) captures the human response to those efforts.
SRS is a simple, easy to deploy measure that assesses how consumers, customers, employees, or investors perceive a brand's performance across environmental, social, and governance areas.
It enables benchmarking across different brands, categories, markets, and time periods, and has been proven to align with business outcomes.
The metric is underpinned by a framework of 13 drivers that provide direction for action.
SRS is supported by companies including
SRS explained in 30 seconds.
SRS Business Growth impact
Perception matters.
An improvement in consumer perception, as measured by SRS, has been proven to align with revenue growth*.
Sustainability perceptions also influence a business's ability to secure external investment and to attract and retain talent.
A currency for all
SRS is designed to be the go-to sustainability metric that supports businesses to make progress. It can be used under license by any business.
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Brands
Use SRS to measure consumer perception of your own brand versus competitors. Assess perception across employees, customers, and investors. Create a common language that supports positive action. Insights Icon
Research companies
Integrate SRS as a fusion metric into existing frameworks to create an affordable measurement entry point for your clients. Leverage a proven framework and benchmarks to open up new revenue streams.
Advisory Icon Advisors and Consultants
Use global SRS benchmarks and a proven framework within your consulting to gain a greater share of the growing ESG transformation opportunity.
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Want to learn more?
If you'd like to use the SRS metric for your business or with clients register your interest via the form.
A team member will contact you within 24 hours to schedule an initial 20-minute meeting to discuss:
- How you want to use the metric
- Which solution is right for your needs
- Commercial terms
- How the metric works
How the metric works.
SRS can be calculated for any brand using a simple single question that creates a score ranging from -100 to +100.
Scores can be split by key customer groups to identify supporters and detractors.
A separate 13 driver diagnostic can be deployed to reveal the ‘why’ behind the score to inform detailed action.
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SRS data depth
Built for purpose.
Benchmarks have been created from over 25m brand interviews across 3 markets spanning 700+ brands in 15+ industries. These calibrate relative performance and inform associated brand opportunity or risk.
*SRS has been validated across multiple studies to align with key business indicators including brand trust and revenue growth using over $2Trn in sales data.